Cervelo co-founder and co-owner of Open Cycles Gerard Vroomen has partnered with current 3T CEO René Wiertz to acquire all shares in 3T Cycling.
Cervelo’s had always used a healthy dose of 3T components on their bikes, and now the famed designer will help push the brand forward.
“He will help us to develop even more original high-end bicycle components and he will inspire and coach our young engineers to do even better,” says Wiertz in the press release. “His experience in building Cervélo and as a long-time 3T customer will also ensure we address the needs of our OEM and aftermarket customers even better.”
Vroomen added “3T is one of the true originals of the bike industry, its inventions and designs have shaped our sport for more than 50 years. 3T has always been on my – very short – list of favorite companies so I was thrilled when this opportunity arose.”
“Furthermore, I’ve known René since he resurrected 3T in 2007 and I really like his professionalism and work ethic. He’s done an exceptional job, starting from zero and rebuilding 3T into one of the leading component brands globally. At Cervélo, we were his very first customer and he became one of our most reliable suppliers. That’s not easy in this industry and I know that with René at the helm, 3T will continue to excel in the years to come.”
Check out 3T’s latest additions from our Eurobike coverage here and their glow-in-the-dark components here.