The bicycle industry is getting to be a pretty crowded place. As more and more brands seem to emerge from the primordial ooze that is the intersection of passion and ideas, it’s getting harder to stand out.
A long time industry veteran, Tim Kreuger knows his way around a bike. After working for years as the project manager for Salsa Cycles, when it was time for a new adventure Tim was looking for not only a way to pursue his passion for bicycles but also for bicycle advocacy. Hoping to continue giving back to the community with events like the Chequameggon 100 that he has run for years (with all of the profits going back into the trails), Tim learned of a new type of business arrangement that is recognized by the state of Minnesota where he calls home.
Instead of operating as a 501c3 non-profit, Advocate Cycles will run as a Special Benefit Corporation (SBC) which falls into one of three categories – sharing, giving, or helping. While designed to give all of the profits back to cycling advocacy, the SBC is not tax exempt which and is really only recognized by the state of Minnesota. The Advocate Cycles site has a break down on how all of the tax structure will work out, but the main story is that the company is organized to give back.
And make cool products – starting with the new Hayduke mountain bike. It’s 27+. It’s 29″. It’s Boost or standard 142. It’s all of the above…
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