
Brian Fornes, racing at CrossVegas, makes marketing "work" look easy.
We love the tradeshows and press events. They’re a smorgasbord of shiny new bicycle awesomeness. But day after day of lugging cameras, iPads, laptops and more around with nothing more than a few three-quarter-inch Clif Bar samples and 2oz cups of Kinetic Koffee fueling mad dashes across a couple square miles of booths can drain us.
That’s why it’s always refreshing stopping by the Raleigh booth. Brian’s always good for a laugh, usually good for a cold beverage and better than most at returning emails in a timely manner. He makes our job easier covering Raleigh’s bikes, which generally results in better coverage for their bikes. He’s also the guy that helps us line up two wheeled things to review (we’ve got a couple in the queue now, actually). Beyond our little Internet world, though, Brian gets the Raleigh brand out in front of people, choosing events that build on the brand’s growing relevance in cyclocross and urban/commuter bikes. He puts a face on the brand.
As of late, he’s also charged with convincing people the 125-year-old-brand can make a very modern carbon fiber road bike and 29er. Here’s how he got there…
BIKERUMOR: Who are you and what are you doing here?
BRIAN: I’m Brian “Sally” Fornes and I work for Raleigh America and am the Raleigh Marketing Guy. I think the title is actually Marketing Manager, and how you manage marketing…your guess is as good as mine. I do know I have a lot to do with the social media, sponsorships (from teams to individuals to events), brand image, ads in magazines and web, talking about bikes, getting bikes in hands of people who talk about bikes, riding my bike, drinking beer with people who like bikes, going to trade shows, organizing photo shoots, the list goes on and on. Some days it feels like additional duties get made up and lumped under the title. Although, I know a lot of people look at it as the Fun job…and some days, I tend to agree.
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