Jack Lindquist and some trufe.
Beer fueled musings on shop life and the impending death of cycling culture as we know it.
A hyperbolic tirade in approximately six hundred and sixty six parts.
(Editor’s note: The opinions expressed by the author in no way represent those of Bikerumor. If you are easily offended or inclined to get uptight about things you honestly don’t have to bother reading in the first place, then go ahead and move on to another story….probably one about some bike thing that just came out or something. ‘Kaythanksbye.)
(Real Editor’s note: Watts wrote that one.)
(Fake Editor’s note: Whatever.)
What do people want?
As a person trying to make even a modicum of a living in the world of retail, it’s a question that plagues me.
What do they want? And why? And most importantly….at what cost?
I had a legend of a sales rep in a while back, talking to me about “the power of the tube.” (Folks in my neck of the woods will know exactly who this is.) We discussed the various facets of my shop structure (or lack thereof) and how to improve it so that I can sell sell sell!!! His question was, specifically, given what the “typical” customer wants, what’s the first thing they should see when they walk in the shop?
Without hesitating I gave him the answer: I bent over and spread my cheeks submissively.
READ MORE ->