First Look: Giro bring snow tech to Blok MTB goggles, Launches new Quarter and Dime Helmets
While Giro may be best known for its helmets in the cycling world, the company also has a healthy snow division, which produces helmets and goggles. While snow sports may seem far removed from our favorite two wheeled sport, many of the technologies developed translate between the two.
Case in point, many of the Giro employees ride bicycles (they’re based in Santa Cruz, so they’d be crazy not to) and wanted a mountain bike google. So the brand reworked one of their popular snow models, the Blok, for the trails.
In recent years there has been an arms race in the snow market to have the largest field of view, and many manufactures have gone to big bulky designs. Rather than go in that direction, Giro designers took a close look at the physics and physiology of the human eye and came up with something they call EXV.
Their Expansion View Technology reduced the distance from the goggle lens, to the lens of the eye, in order to give a more open view.
Each goggle comes with two lenses – a clear and tinted. The tint of the lens will be dependent on the color of the frame. There will be a:
- Matte Black Frame / Grey Silver Lens
- Matte Blue Frame / Loden Green Lens
- Glowing Red Frame / Amber Scarlett Lens
Also included in the package will be a set of ten tear offs, and retail for the entire package is a very reasonable $65.
Quarter and Dime Helmet
The new Quarter helmet is a replacement for the existing Flak model, that has been trimmed towards the rear for a smaller profile on the head. A children’s version called the Dime will also be available.
The helmet has the classic Giro fit, which is very similar across the entire line.
The inside sees a brand new liner, which puts soft padding around all of the important contact points.
With its classic skate styling and $40 price point, this is a helmet that Giro expects people might toss around in their car and abuse off the bike, which has the potential to compromise the integrity of the EPS foam.
So taking some of the technologies they’ve developed for snow, they put a polyurethane rubber coating around the lip of the helmet to ad an extra layer of protection for the EPS foam – which will help prolong the life of the helmet.
There will be 3 different sizes available and the helmet will come in 8 different colors. Look for them to land in stores later this Fall.