San Francisco Original Melds With English Tradition To Create Limited Edition Brooks Cambium Denim

brooks-cambium-denim-Limited-edition-saddleFor a limited time this summer, Brooks England and Levi’s have teamed up to produce a Denim version of the Cambium saddle.In lieu of the traditional leather and spring design, the Cambium model uses a soft rubber base covered in organic cotton, to replicate that famous Brooke ride at a lower price point.

This Denim edition will only be available this summer at Levi’s Commuter Workspace stores in Brooklyn, Los Angeles and London, and at the Brooks online store in October.

If you bring clean used denim to one of the three Levi’s Commuter stores, the company will re-use the material to manufacturer saddle, and give you a coupon good for 20% off any Levi’s Commuter or Brook’s Products, plus you’ll be entered in a contest to win one of the saddles.

Full press release and teaser video after the break


Levi’s® Commuter™ is partnering with Brooks England to produce a special bike saddle manufactured from recycled Levi’s® denim. The saddle will be a Limited Edition version of Brooks’ newest product, the Cambium C17, which uses vulcanized rubber pressing techniques to create a comfortable, waterproof, and long-lasting saddle whose features align with the performance benefits of the Levi’s® Commuter™ collection. Teams from Levi’s® Commuter™ and Brooks England are taking this opportunity to work together to create a product of unique beauty and utility.

This July and August, the first 60 Cambium Denim saddles are available exclusively at Levi’s® Commuter™ Workspaces.
The public is invited to bring their clean used denim to one of the three Commuter™ Workspace locations. These jeans will be re-used to manufacture as many saddles as possible. Those who donate their used denim will receive 20% off Commuter™ products at www.levi.com, a 20% discount at www.brooksengland.com, and a chance to win one of the Limited Edition saddles.

The Levi’s® Commuter™ Workspace is a creative hub, gathering place, and community resource center, opening up this summer in Brooklyn, Los Angeles, and London. The first Commuter™ Workspace opens its doors at 7pm on 8 July, 2014 at 261 Metropolitan Avenue in Brooklyn where the first denim collection will take place.

Information on product releases and upcoming events can be found at
www.levis-commuter.com and www.brooksengland.com/cambiumdenim

Cambium Denim

 

Comments

CXisfun - 07/11/14 - 9:42am

Aight. Way into this.

Kovas - 07/11/14 - 11:06am

How does this not chafe the life out of your shorts (and goodies)? Hipsters.

hair - 07/11/14 - 11:35am

No commuter stores in SF, Levi’s HQ city? Even though SF is a lot smaller than LA, bet there’s a lot more bike commuters in SF.

Padrote - 07/11/14 - 11:50am

but is it japanese selvage denim. this is important. if so you can’t wash it.

R0b0tAt0ms - 07/11/14 - 12:05pm

Gonna need some extra bag balm!

mrazekan - 07/11/14 - 12:58pm

@hair. According to bikeleague.org, its about the same number of commuters.
http://bikeleague.org/sites/default/files/ACS_report_final_forweb_2.pdf

17.2K in LA and 16.9 in SF.

The cambiums already use a cotton canvas covering. This is not that much different, just much cooler.

Murphy - 07/11/14 - 1:12pm

Sick saddle fades pls

pdxley - 07/11/14 - 4:21pm

As a side note, I wouldn’t call the Cambium their ‘lower price point’ saddle, since it’s actually a fair bit more expensive than a standard B17. They’re definitely nice, though.

jonathan - 07/12/14 - 6:31pm

What’s the chance of getting your own denim on the saddle?

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