Beer Brewer Oskar Blues to Open Epic Cycling Destination

oskar blues brewery launches reeb cycles bicycle brand with belt drive mountain bikePerhaps best known for their award winning Pale Ale, Oskar Blues Brewery is also gaining a reputation in the cycling industry for their other hobby – bike building. The company recently began manufacturing an array of bicycles under the name Reeb, which happens to be “Beer” spelled backward.

Originally based in Colorado, the Brewery now has an East Coat location, located just a few miles from Pisgah National Forest. The location was chosen because it’s one of owner Dale Katechis’s favorite places to ride.

Now to celebrate those dual passions, Oskar Blues is in the process of opening a 145 acre ranch, that will feature world class riding and beer. On the former Shoal Falls Farm, the brewery will grow vegetables and hops, and raise “home-grown” beef and pork for their four restaurants.

In addition to that, the farm will feature dirt jumps, a pump track, a swimming hole, waterfalls, tent camping, and easy access to the miles of single track in Dupont State Park. Reeb also plans to make bikes available for demo, and are partnering with a local bike guide/concierge service, to provide tours.

Head past the break for a video and the full press release…

Longmont, CO & Brevard, NC– Oskar Blues Brewery’s new 145-acre farm will serve Western North Carolina as an epic beer and bike-fueled destination. Located about 8 miles from the Brevard-based Oskar Blues brewery, which opened in December 2012, the former Shoal Falls Farm soon will be a haven for mountain bikers, a place to grow hops, pasture land for spent grain-fed cows, and a music & event space, all against the beautiful backdrop of Dupont State Forest.

The Oskar Blues REEB Ranch will be home to The Bike Farm (http://www.bikefarmpisgah.com), an established bike guide and concierge service, owned by Cashion Smith and Eva Surls. The REEB Ranch/Bike Farm team envisions creating a world-class biking destination for the whole family at the site, which will offer a bike park and direct trail access to Dupont’s miles of single track.

Cycling has always been a large part of Oskar Blues’ culture and was a huge reason that soul-founder Dale Katechis chose Western North Carolina as the home for a second brewery. “Western North Carolina rings true with the same eclectic mountain energy that inspired Oskar Blues to put Dale’s Pale Ale in a can,” Katechis says..

The name REEB Ranch pays homage to REEB Cycles (http://www.reebcycles.com), Oskar Blues hand-made bike company based in ColoRADo. A stable of demo REEB Mountain Bikes & Dirt Jump rigs are available at the REEB Ranch.

“It’s important to us to keep that trail-side camaraderie in the community,” Katechis says. “We’ve been able to integrate our passions of the brewery, farm, restaurants and REEB Cycles into much of what we do–the Oskar Blues REEB Ranch continues that effort.”.

Oskar Blues has kept a grassroots, hands-on feel with ColoRADo projects such as REEB Cycles and the Hops & Heifers Farm, which provides home-grown beef, pork and vegetables to four Oskar Blues restaurants, including a new CHUBurger at Coors Field in Denver. The Oskar Blues REEB Ranch continues that grassroots path in Western North Carolina.

Construction on the REEB Ranch bike park has already begun, and rides from the property will start rolling soon.

The ranch creates a ride-in, ride-out experience with direct Dupont State Park single-track access, pump track sessions, dirt jump progression lines and post ride beers alongside the swimming hole. On-site lodging includes a 1940s cabin at the base of two 43-foot waterfalls and an apartment on the top floor of a venue-perfect barn, while tent camping is also available.

“Whether it’s brewing beer, building bikes, or creating one of the East Coast’s most impressive bike parks, Dale likes to dream big and enable big dreams for his partners,” Smith says.

For the past two years, Oskar Blues has offered the Oskar Blues Ordeal bus tours for a backstage view into all Oskar Blues ColoRADo locations including the brewery, farm, restaurants & bike company during the Great American Beer Festival in the fall. Check out a chance to win a trip to the 2014 Oskar Blues Ordeal (ColoRADo) by signing up & recycling athttp://www.obordeal.com/.

Comments

LilJoe - 06/19/14 - 2:45pm

Was it REEB who did the 650b dirt jumper? To the google!

aaron - 06/19/14 - 4:38pm

if this was at their CO location they could maybe offer a little something else with or instead of the beer. growing along side of the hops, if you know what i mean:)

The Conductor - 06/19/14 - 4:39pm

Bravo!

Charlie Best - 06/19/14 - 4:56pm

Thanks for pointing out that REEB is BEER backwards.

The stuff you learn on the internet!

Bianca - 06/19/14 - 7:06pm

Next time I am on the east COAT I will check them out.

andy - 06/20/14 - 8:38am

looks like a utopia if i went there i’d never leave

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