A 25 Year Old PSA on the Price of Bikes from Bridgestone
One of the most heated topics of discussion in the cycling world often revolves around one of its most important elements – the local bike shop. From being a bastion of knowledge to an overpriced rip off, there are a variety of strongly held opinions, and they all share some grain of truth.
What is interesting is that while a lot had changed in the past twenty five years since this comic was printed, the economics behind bike shops have not significantly altered. This excerpt from a 1990 Bridgestone catalog offers an excellent and startlingly modern view of what goes on behind the scenes, so flip past the break for the lowdown.