SOC14: POC Does Sport Sunglasses with the DO Blade

POC Do Blades (2)

Now that POC’s sponsorship of team Garmin Sharp is out in the open, Ryder Hesjedal can not only wear his DID shades that got everyone talking, but his new Signature DO Blades as well. Shown as very early prototypes at Interbike, the DO blades are shipping soon.

Details next…

POC Do Blades (1)

POC Do Blades (4) POC Do Blades (3)

Built as a dedicated sports frame, the DO Blade uses a Grilamid injected frame that houses interchangeable lenses with Zeiss optics. Lens tints are optimized for road use and are treated with anti-fog and Ripel to keep the lenses clear while riding.

Gustav Larrson will also get his own Signature version, with both glasses retailing for $230. Available by the end of May.

pocsports.com

 

Comments

Mindless - 04/29/14 - 7:46pm

$230 for cheap looking plastic? Nice.

Jez - 04/29/14 - 8:59pm

^Nup. It’s all ‘designer’ plastic and Zeiss optics. So not cheap. Probably quite good, actually, if my 15 year old Oakleys (still going strong) are an example.

Psi Squared - 04/29/14 - 10:19pm

The Zeiss name on optics isn’t cheap, and Zeiss optic quality is about as good as it gets.

scentofreason - 04/29/14 - 10:43pm

1-piece glass from front = cool.
stupid middle vertical bar from inside = fail.

Next…

bk - 04/30/14 - 12:31am

@ scnetofreason
I couldn’t agree more, wtf? it could have been so much thinner AND the top edge of the frame across the brow needs to be thinner too in order to let air better escape and not block vision when down low in the drops. Nose piece not adjustable, really?

SamSkjord - 04/30/14 - 4:14am

If only they’d thought to ask comments sections before designing and testing, the fools…

SuperSwede - 04/30/14 - 6:28am

Gustav Larsson, not Larsen. I know he’s not from USA but a simple web search before publishing is often enough.

DGWW - 04/30/14 - 9:44am

“The Zeiss name on optics isn’t cheap”-but when it comes to sunglasses, it’s zeiss in name only. They are all (manufacturers) using the same polycarbonate for these lenses, the coatings may differ, but in reality these things are all made in the same cost effective factories in asia. There is A LOT of money to be made in eyewear, and the markup on this $230.00 price tag shows that.

Mindless - 04/30/14 - 12:56pm

Exactly. Zeiss is whoring away their brand, like on some cheaper Sony cameras.

Psi Squared - 04/30/14 - 1:12pm

So, Zeiss’ optical quality standards have dropped? I’d like to citations or data showing as much. Note that opinion isn’t a data.

Zeiss is able to provide its lenses to others, like cheaper Sony cameras for the same reason others can: producing aspheric lens elements and spherical lens elements with surface accuracy and precision has gotten cheaper and faster.

Zeiss hasn’t “whored out” anything. They’ve expanded their market. Their standards haven’t changed. They’re still able to produce what their customers want with the specs and quality that the customer needs.

As for polycarbonate lens material, the logic people are using must be of the sort that also says that all carbon fiber frames are the same since they’re made of carbon fiber; all steel frames are the same since they’re made of steel; and so on. Alas, the tree that’s the object of peanut gallery target fixation is not the rest of the forest.

Psi Squared - 04/30/14 - 2:15pm

Edit: “I’d like to see citations or data showing as much. Note that opinion isn’t data.”

mitch - 04/30/14 - 4:11pm

The vertical bar in the middle doesn’t block the field of vision and it is actually a leaf-spring that releases the lens to swap them out. Knowledge: Get some.

domestique - 04/30/14 - 4:44pm

I’ve used the glasses, the bar at the back is what pops out the lense, thats why its there.
They have amazing field of vision, more than anything i’ve tried.
Try em and you’ll see (haha pun)

erik - 05/01/14 - 12:31pm

IMHO I cannot find anything redeeming in the design. Sure it seems to run counterpoint to the current direction of what is out there currently. Will not be paying the toll to go down that road anytime soon.

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