Video: Specialized’s #itsmytour Series Intro

Want an inside look into two of Specialized’s top pro cycling teams? Their #itsmytour series provides just that, showing off the preparation, gear and training that goes into Astana’s and Omega Pharma-Quick Step preparation for the grand tours. From Specialized:

Last year, we started a campaign leading in to the Tour de France called #itsmytour. Not everyone who loves cycling will get an opportunity to race for glory in a grand tour, however, the #itsmytour campaign asked riders of all types to let us know what make them feel like a hero, what makes them feel like they’re cresting the summit of the queen stage in the Alps after a daring solo attack on their rivals. Certainly for some, it could be winning their local downtown crit… but for others, it could be commuting to work or dropping 10 lbs. Whatever the goal, we wanted to show our support for riders of all types leading in to our biggest goal of the year, the Tour de France.

This year we want to continue the momentum of #itsmytour, and to start it off we want to show the behind-the-curtain world that the pros go through as they prepare for their tour (which just so happens to actually be the TDF…). Over the next few months leading up to the race, we will be showing off new episodes of #itsmytour. Hopefully, as more riders watch, it can encourage them to get out the door and accomplish something great for themselves.


R0b0tAt0ms - 02/24/14 - 10:37am


satisFACTORYrider - 02/24/14 - 10:54am

^ftw. end of discussion.

patrik - 02/24/14 - 11:48am


‘Specialized lawsuit’ is now the Godwin’s Law of internet bike forums.

And it’s getting old, fast.

AlanM - 02/24/14 - 12:56pm

Hey, someone made a joke about Specialized and lawsuits. How creative and not at all old.

The Guy - 02/24/14 - 1:20pm

Specialized is cool and all, but they’re gonna be all ‘it’s my tour and i’ll cry if I want to’, because they won’t be on the podium. It’s gonna be Sky and BMC.

SomeFawkingguy - 02/24/14 - 2:31pm

Sorry @theguy bmc blows. Tee jay is not a world tour man, he is a Tour of California kinda guy.

AJ - 02/24/14 - 10:23pm

Sarcastically calling a a specialized lawsuit joke not old is getting old.

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