POC Announces 3 Year Partnership with Team Garmin-Sharp
If you read between the lines with POC’s “garminum” blue colorway from our coverage of the POC AVIP launch you probably saw this coming. If not, it’s now official – POC is the new helmet and glasses sponsor for Team Garmin-Sharp starting now, and continuing for the next three years. POC is making big strides in the road cycling world, first with the launch of the safety oriented AVIP line, the recent announcement of a partnership with Volvo Car Group to focus on bike-car safety, and now the announcement of the Team Garmin-Sharp sponsorship that will lead to the development of additional road products in the future based on the input of the team.
In addition to the Octal, Octal Aero, and Tempor TT helmet, the Garmin-Sharp team will be using POC’s eyewear like the new Do Blade – which was developed in collaboration with Garmin-Sharp’s Ryder Hesjedal, and Olympic TT Silver medalist Gustav Larsson.
More after the break.
Beginning in January 2014, Swedish company POC is the official helmet and eyewear supplier of Team Garmin-Sharp, the American professional cycling team dedicated to ethical sporting and developing the next generation of cycling champions.
“We pride ourselves in working with best-in-class partners to develop equipment that helps our riders perform at their best. POC is another great example of a superior partnership and we are thrilled to add them to the Slipstream family”, says Jonathan Vaughters, CEO, Slipstream Sports and Team Garmin-Sharp.
Commenting on the partnership, Stefan Ytterborn, POC CEO and founder says:
“We are now entering the road bike scene and we need to go all in and support our mission of doing everything we can to possibly save lives and reduce the consequences of accidents, and at the same time assist with performance through advances in technology. With Team Garmin-Sharp’s spirit, values and attitude, we have found a perfect partner. Together we will come up with even better, safer and faster products for the team and in their quest to win, but also benefit road cyclists around the world who will be able to use the same products and innovations for training and racing.”
POC, a leading manufacturer of skiing and mountain biking helmets, body armor and accessories, will provide the team with helmets and eyewear. Riders for Team Garmin-Sharp will be using the award-winning and storied Octal helmet, the Octal Aero and the Tempor TT helmet.
When it comes to the eyewear, the team will choose from a number of different frames, ranging from the striking DID’s to the soon-to-be-released DO Blades. DO Blade has been developed in collaboration with 2012 Giro D’Italia champion, Garmin-Sharp’s Ryder Hesjedal, and Olympic TT Silver medalist Gustav Larsson - both POC team athletes.
POC will also produce additional products with specifically engineered properties to serve specific needs, depending on discipline and circumstances.
“I really believe the POC range of helmets is revolutionary in bringing new levels of comfort, aerodynamics and cooling to the market,” says Dan Martin, Team Garmin-Sharp. “I am blown away by POC’s advanced design and we are very fortunate to have the opportunity to work with them this season,” adds Martin.
POC is just about to release AVIP, it’s first road bike specific range including helmets, apparel, eyewear and accessories. AVIP stands for Attention, Visibility, Interaction and Protection and is POC’s most ambitious initiative to date, promoting safety for road cyclists.
The blue color of the Octal and the Do Blade is called “Garminum Blue,” and is a salute to the team and will be used for competition. Since visibility is a key factor to road bike safety and to support the idea behind AVIP, the highly visible orange version of the Octal helmet will be the first choice for team Garmin-Sharp when training.
Starting with Australian National Championships in January, team Garmin-Sharp will be wearing POC helmets and eyewear around the world, from the Tour Down Under to The Tour de France to Liege-Baston-Liege.
About Slipstream Sports
Owned and managed by Slipstream Sports, Team Garmin-Sharp is dedicated to promoting ethical sporting and developing the next generation of cycling champions. Team Garmin-Sharp competes in a full schedule of professional cycling races in the U.S. and Europe. Additional information is available at www.slipstreamsports.com.
POC is a Swedish company built on a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sport athletes and cyclists. More information at www.pocsports.com