Last week, Specialized found itself in the middle of a proverbial shit storm after their outside lawyers threatened to sue a small LBS owner over the shops name. Hammered from every social media angle imaginable, the company many of you seem to have a love-hate relationship with was oddly silent until today, when they tweeted:
Local shops are so important to us & the industry. Glad we found a solution with @CafRoubaix & will take this experience to heart.
— Specialized (@iamspecialized) December 11, 2013
In addition to the tweet, Specialized Founder and CEO Mike Sinyard took a trip over the border to have a heart to heart with Cafe Roubaix owner Dan Richter. It’s been a trying couple of days for both parties involved (and Fuji) but it seems #RoubaixGate is finally coming to an amicable resolution. Hit play to learn more about how the meeting went.