End of an Era: Serotta Closes Its Doors.
Is it possible for a company to produce American-made bikes anymore? Serotta has been making bikes in America since 1972, specializing in custom Ti and carbon frames, but found themselves unable to stay in the black without outsourcing production overseas. Serotta has announced that they are closing their Saratoga Springs, NY factory once they finish their current orders. They’ve already closed their California facility. Serotta stuck to their roots, making everything in the U.S. as long as they could, but found themselves unable to pay their employees. Serotta combined with Blue and Mad Fiber in June to create Divine Cycling Group and hopes the closing with be a temporary restructuring.