PowerTap recently made a bit of an internal (read: branding) split from parent Saris to let them put a dedicated emphasis on the power measurement products. The effort has just resulted in a substantial price drop across the range for both their hubs and CycleOps Joule computers.
“A little while ago we refocused on Powertap,” says Tim Statton, marketing director for all of Saris Cycling Group. “We knew we needed to focus on that lineup, so we made it its own brand again, gave it its own website, and found ways to reduce costs throughout our supply chain and make the manufacturing processes more efficient. This let us reduce prices across the board without hurting anyone’s margins, so everyone wins.”
The PowerTap G3 now goes for just $789, down from $1,299. Wheels start at just $899 with alloy rims, and Reynolds carbon rimmed hoops start at just $2,199. Joule computers drop to $99 for the base model and $219 with GPS. Check the full lineup at PowerTap.com.