No longer content to confine their custom bike program to pixels on a screen, Trek is taking Project one to the streets. Of course consumers will still be able to use the excellent Project One website to design and customize their next Trek, but now cyclists will be able to interact directly with the program at the nation’s biggest cycling events. Unveiled for the first time at Sea Otter, the rolling studio allows users to gain access to first hand advice on creating their dream bike which can still be sent to their favorite retailer for the order and final build.
Make sure to check out the murdered out big rig that tows the whole thing after the break!
Like the Madone, Domane, and Speed Concept frames that are candidates for custom paint, the Project One experience was designed at Trek’s Waterloo, WI headquarters and built in Union Grove, WI. The Project One Experience’s schedule is currently being finalized, but expect to see it around the biggest cycling shows and races near you.