Remember that “invisible” helmet that we’ve posted about a few times? In an effort to get the word out to the streets, Hövding is hosting a number of guerrilla marketing events – basically two users haplessly crashing their bikes, to illustrate the helmet’s effectiveness. Essentially the Hövding is an inflatable airbag that is concealed in a collar that you wear around your neck. When the control unit senses an impact, the helmet inflates in a split second, faster than you can hit the ground. The safety isn’t cheap though, with invisible helmets going for $600 at last check and the airbags being one use only.
Check out the back-to-back crashes after the break.