Niner Goes Big, Hires Ian Hylands as Full Time Photographer

You may have seen around the webs recently that Niner was looking to hire a new full time photographer/videographer. What most people probably didn’t see coming was mountain biking uber photographer Ian Hylands getting picked for the position.  If you’ve had your head in the sand for the last however many years, Hyland’s work has been featured in just about every major US mountain biking publication as well as countless web outlets (including ours),  and more.

According to Niner’s Marketing manager Carla Hukee, “This signals a new capacity for great content from Niner Bikes”. Hylands will be stepping down from his recent post as photo editor to joing the Niner team at their Fort Collins, CO office full time.


Bayard - 03/11/13 - 9:26am

This is great. I was going to buy a niner, but their photos were terrible.

Poser Patrol - 03/11/13 - 10:12am

Ha ha, agreed Bayard, the old photos make the wheels seem like road bike wheels.

notapro - 03/11/13 - 10:37am

@ poser- they don’t “seem”…they are road wheels. it won’t help make niner cooler but his work will definitely be missed @ pb

burt - 03/11/13 - 11:00am

Let me know if they need a new health care consultant!

vhom - 03/11/13 - 11:42am

Ian is the man. I’m always amaze with his Photo’s on Pinkbike. Wishing him the best!

1Pro - 03/11/13 - 12:01pm

are they a bike company or a media company?

vhom - 03/11/13 - 12:03pm

It’s a media company “mostly” for the DH/AM type of guys. Check it out for yourself.

Topmounter - 03/11/13 - 1:00pm

Maybe with the new gig he can afford a newer camera.. like the Polaroid Z2300.

Ummmm - 03/11/13 - 1:15pm

Maybe they could put alittle money into making their bikes not crack. Or atleast now they will get better pictures of them. Niner your warranty sucks!.

justaguy - 03/11/13 - 1:48pm

Niner is a media company….

fastforward - 03/11/13 - 6:41pm

Cool, great to know the money I spend on a Niner is going towards better marketing photos. Hopefully there will be a bit left over for engineering and testing.

MGK - 03/12/13 - 12:51am

I second fastforward. If you got your sh!t together and are putting out quality, you don’t need an effin’ camera man. I like my SIR9….don’t need to be narcissistic about it. cheers

big wheeler - 03/12/13 - 10:52am

Media Media Media for sure. Remember when riding was the important part?

nick - 03/12/13 - 12:59pm


Henry - 03/16/13 - 6:44pm

NINER gets their bikes from the same overseas companies that everyone else uses, big deal… yawn… yawn…. Of course they’re a media company because they’re a Chinese wholesaler. PASSION. COMMITMENT and IMPORT. That’s their “Big Revolution.”

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