We caught wind of the collaboration between Ira Ryan and Tony Pereira last week, and now the brand is officially out there with six complete bike models. After building individually, and partnering for a Rapha Continental build, they’ve hit a point where they can only make about 30 bikes per year with wait lists that are up to 20 months, and it stopped making as much business sense.
It’s a cool concept. Breadwinner will be semi-custom – each bike will have a shared template and geometry, but headtube, seat tube and top tube lengths will change to accommodate each customer. This gives riders an almost full custom experience at a reduced rate. The customer will need to get fit before ordering, and initially they’ll only sell direct. Eventually, they want dealers involved to fit the customer and help pick the build then submit the order.
Ryan told us that in five years they want to have a factory in Portland, OR, and be making 1,000 bikes per year using as much domestic partners as possible and make it a viable business. “We want to be Portland’s bicycle supergroup,” he said.
Check the bikes and more info below…
They’ll be offering three “winners” (performance) and three “breads” (civilian) bikes.
The Lolo road (top), Holeshot cyclocross (above) and JB Racer 29er hardtail (below) are the performance bikes. The road and ‘cross bikes use Columbus Life tubing, and Columbus Zona on the 29er.
Prices will start around $3,000 to $3,500 depending on parts package. Base level will be Shimano 105 with alloy wheels and Enve fork (on road and cyclocross bikes, steel on the city bike). As shown here, Ryan said the Lolo comes in around 17lbs with Ultegra and the Holeshot is just 17.5lbs. Not bad for a steel bike with plain alloy wheels, though it does have SRAM Red.
On the casual side, there’s the Audderheide touring bike (top) and the Continental all-road bike with fenders and compact gearing.
The Arbor Lodge city bike is ready for transporting small loads. All three use Columbus steel tubing.
Delivery for the first batch is pegged at May 15.