Tailwind Nutrition Debuts with High-Electrolyte Endurance Sports Drink

Tailwind Nutrition is a new sports drink brand formulated for extended endurance events.

After suffering digestion issues and bloating during the Leadville 100 mountain bike race, founder Jeff Vierling decided to make his own “secret weapon.” The result, which he’s now commercialized, is Tailwind, and it’s supposedly light enough in flavor to still be palatable even after hours on the bike. They also say it mixes easily and rinses clean, making it perfect for hydration packs.

In addition to the taste profile, the idea was to create something that provided all the energy and electrolytes you’d need so you don’t have to fumble with gels, pills or chews.

Each serving provides 100 calories from dextrose (glucose) and sucrose and provides a whopping 303mg of sodium from citrate and sea salt, plus potassium (88mg), calcium (26mg) and magnesium (14mg). Flavors are organic. It’s priced comparatively well, too, at $34.99 for 50 serving container and $19.99 for 25 servings. Single-serve pouches are also available.

Comments

Gumby - 02/21/13 - 5:05pm

Name / branding SUCKS change it change it change it!

Steve M - 02/21/13 - 5:18pm

It is a bit evocative of Lance and Tailwind Sports.

Topmounter - 02/21/13 - 5:34pm

Tailwind: Now with Beano!

dale - 02/21/13 - 8:20pm

The story behind it is good marketing. No matter how many of those sports drinks I try I still get the bloat or post ride dia-blast every couple weeks. I usually rotate Cytomax, GU brew, roctane and my own concoctions. I’d try this tailwind stuff. The black package is odd, it seems more like a protein package.

Brian - 02/21/13 - 11:39pm

An “endurance” drink that is basically electrolytes? So what is one to do for protein replacement after 2 to 3 hours? Fuel for less than 6+ hours does not an endurance drink make in my book.

Meta - 02/22/13 - 1:23am

This or Osmo or Skratch or any hydration snake oil are all just industrial products people. Just mix sugar, salt, juice an you’re all set. These products remind of inkjet for printers and the Mafia!

Joey - 02/22/13 - 9:41am

Try it before you knock it, perhaps. Tailwind doesn’t taste like medicine like most of the stuff you guys probably drink.

herrow prease - 02/22/13 - 1:37pm

agreed with STeve M. The first thing I thought of when i read “tailwind” was Lances Scam company.

Jenny - 02/25/13 - 2:19pm

First off, thanks for your sense of humor. We came up with the name Tailwind Endurance Fuel while on the Hermosa Creek Trail in Durango, CO (where we’re from). We joked about taglines like “Blow away your competition”, but we were actually thinking of that nice push you get when a tailwind hits your back. At the time, we had no idea that Tailwind Sports even existed or had some connection to Lance Armstrong.

As for “industrial products people”, we’re just endurance athletes who couldn’t find anything on the market that worked for us. Stomach problems, cramping, a gagging reflex (because drinks out on the market are just way too sweet for long rides and you stop drinking), you name it…it was a total bummer to invest countless hours (and money) into preparing for an event just to have it end miserably because our fueling options weren’t working. We originally created it for ourselves, and then friends started asking for it, then acquaintances (you get the picture).

As for protein, the latest research shows that protein has no measurable impact on performance and is a leading culprit for stomach issues. Joe Friel has a great post here where he looked at the most recent research: http://www.joefrielsblog.com/2011/09/should-you-use-carbohydrate-protein-sports-drinks.html. Is protein important for recovery? Absolutely. Should it be part of your overall diet? You bet. But, to drink it during your activity? Not good.

We only put in Tailwind what will help your performance: calories (dextrose/glucose+sucrose), electrolytes, and organic flavoring. That’s it. And, we have customers running with Tailwind for 24 hours straight – that’s the real proof.

I hope this helps you understand where we are coming from…

Thanks,
Jenny

Arnie - 02/24/14 - 7:42pm

I just tried this and rode my mountain bike like never before. I perspire heavily and was always trying to play catch up. Gels- Gatorade -coconut water – bananas you name it and I tried it and always seem to bonk out. I tried this today rode two hours eighteen minutes and felt as if I had done nothing. This is my first review ever left on the web. I bought it after reading a few and I wanted to stop being selfish and contribute this item is all it claims to be !

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