Zoic Launches New Short and Web Exclusive, with All New X Short

Zoic Launches New Short and Web Exclusive, with All New X Short

The X Short is Zoic’s all new short for 2013 that is built for the more gravity minded among us. To kick off the launch of the new short, Zoic is offering a web only exclusive deal on the new shorts, meaning for the time being you can pick up a pair for yourself for $69-99 bucks. For that price, you are getting a fairly feature packed short with a 14 inch inseam designed to fall just be low the knees. As you would expect from a gravity oriented short, the X Short has a relaxed casual fit, with leg openings big enough to comfortably fit over the tops of your knee pads, but not so baggy that you look like an extra in a Snoop Dog video.

Get the short run down after the break.

Zoic Launches New Short and Web Exclusive, with All New X Short

You don't have to go big to be comfortable in the X Short, but it won't hold you back if you can

As mentioned, the X Shorts are feature packed, made from a lightweight stretch fabric with a left cargo pocket and an adjustable webbing belt for sizing adjustments.

Zoic Launches New Short and Web Exclusive, with All New X Short


  • Available Detachable Rpl Liner with ZO-Tech chamois pad
  • Fusion inseam gusset provides superior range of motion and eliminates seat hang-ups
  • 2 front zipper hand pockets, 1 side cargo pocket
  • Headphone cord control grommet and loop
  • 360 degree flat waistband with Velcro and zip fly closure
  • Semi-Auto-Lock Zippers with logo tabs easily glides and locks when facing down to stay shut while you ride
  • Tag less labels eliminate itching and irritation
  • Microfiber sunglass wipe secured with elastic strap attached inside of pocket to keep your vision clear

Zoic Launches New Short and Web Exclusive, with All New X Short

The X Shorts will be available exclusively online and at their local San Diego bike shop – North of the Border Bikes. Zoic will be offering the shorts at three different pricepoints, $69 for the X Shorts only, $89 for the shorts and the Essential liner, or $99 for the shorts with the Premium liner. Shorts will be available as an online exclusive until they are sold out.



EpicThroatBeard - 02/13/13 - 3:20pm

seriously…the X Short? what year is it. I didn’t even know ZOIC was still around. I guess with incredibly topical names like the “X Short”…really…i don’t even…whatever.

ZOIC - 02/13/13 - 7:33pm

Yes, seriously, ZOIC has been around for almost 20 years! We appreciate your feedback and the opportunity to engage in a conversation. If you didn’t know ZOIC was still around making the best shorts out there we encourage you to ride ZOIC today. To show ZOIC love here’s a code that *anyone* can use to get 30% off the X Short for 1 day only, February 14th – enter code BRX14 at checkout. We design shorts for riding, not hype. Try us out today. Ride more, dress well. – ZOIC

goferhug - 02/13/13 - 8:56pm

wow EpicThroatBeard…whats up? Zoic been there for years making great shorts. Have a few and love them. Very durable. You sure your name isn’t..”epicthroatbeard Iworkforanotherbikeshortcompany”? Jeezz

Bikehoarder6 - 02/14/13 - 12:13am

+1 @gopherhug: The X Short is black/grey with minimal logo.
Congrats and kudos to all bike clothing/shoe companies who forgo the loud logo/neon color schemes!

Death to Disco!

Steve - 02/14/13 - 2:19am

Zoic shorts are some of the best around. I think the liners could get better, but the shorts more than make up for it.

ZOIC - 02/14/13 - 6:24pm

goferhug, Bikehoarder6 & Steve, thanks for noticing, and we appreciate the liner feedback. Have you tried our Premium liner? Send any input you’d like to share to info@zoic.com, or post it here or on FB. – ZOIC

Mb - 02/19/13 - 1:12pm

Oh, I’m bummed I missed the discount. I ran down to NOTB to check these out last week, but they didn’t have their shipment yet.

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