H&M Teams w/ Brick Lane Bikes For Cycling Clothing Line, Debuts in Spring
With help from Brick Lane Bikes in London, H&M clothing has designed and tested eleven pieces of men’s urban cycling gear to add to their clothing line. Though they haven’t officially announced exactly what those eleven pieces will be, expect to see backpacks, shirts, waterproof jackets, and pants.
The entire line is designed around sustainability, incorporating materials like recycled polyester, recycled cotton and organic fabrics. Debut date for the collection is March 7th, 2013 in 180 stores worldwide.
Teaser pics, a video, and a comment box after the break…
More at H&M.