Levi’s Takes a Bold Leap into the Bike World w/ Cherubim Collaboration

Capitalizing on the success of their commuter line of pants, jackets, and shirts, Levi’s has teamed up with legendary  Japanese frame builders Cherubim to come out with a bike that boldly combines retro and space age characteristics.  It may look like a fixie or single-speed, but nope, there’s an 11 speed internally geared hub so you can make it to work without having to break a sweat on a steep uphill or a leg on a fast downhill.  With a steel frame, disc brakes, mustache bar, throwback seat and grips, Levi’s makes it clear style comes first.

UPDATED: More pics added below…

Levis Cherubim commuter bicycle collaboration

Levis Cherubim commuter bicycle collaboration

Levis Cherubim commuter bicycle collaboration

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12 thoughts on “Levi’s Takes a Bold Leap into the Bike World w/ Cherubim Collaboration

  1. Wow. That’s gorgeous execution from the one pic. Love to know if it rides as good as it looks (and if it looks as good up close and personal.)

  2. I think the fork looks too wimpy for disc brakes. A later article has a commenter pointing out a 1” steer tube as a design flaw. This bike looks like it has a 1” steer tube as well. So if the fork warps like I think it will from braking forces, there will be few good options for a replacement.

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