Hammerhead to launch new bike at MS Charity Event
As teased earlier, 29er early adopters Hammerhead Bikes are back with a new full suspension frame, the Thumper. In keeping with Hammerhead’s pledge to launch all new models in support of worthy charities, the Thumper is set to debut at a Denver benefit gala for the Rocky Mountain Multiple Sclerosis Center this weekend. The design looks to be cleanly executed- but we’ll have to wait just a bit longer for complete bike images (this weekend) and a review bike (later this month).
TULSA, OK – Hammerhead Bikes announced today that details for their upcoming new frame will be released this week, with the premier of the bicycle to be shown and up for auction at the Rocky Mountain MS Center Annual Gala this Saturday, September 8th.
“MS is something that hits close to home for us, as we have people close to us who suffer from the disease” says Hammerhead owner, Scott Robertson. “If you want a chance to get the first frame off the production line, come out to the Gala in Denver and bid for it. It’s a medium,” adds Robertson. Tickets for the gala are still available through their site, and start at $175 per ticket to support an amazing cause. They can be purchased at www.makingmshistory.org/buy-tickets.
[more information and photos after the break]
In addition, Robertson has vowed to launch every new model of Hammerhead frames as a donation to a charity they believe in. “It’s really great to be able to give back, and launching Hammerhead models this way feels like a unique and fun way to do it.” One hundred percent of the proceeds raised in the auctions will go directly to the charity the bikes are being donated to. “We have more bikes in the pipeline that we’ll be auctioning off with various charities over the coming year, so stay tuned.” Robertson states that after they hit up a few of the charities that the Hammerhead staff are passionate about, they’ll open up their Facebook page http://www.facebook.com/hammerheadbicycles to the cycling community for ideas of charities they would like to see supported by the program.
For the model being revealed at the Gala on Saturday, Hammerhead is tight-lipped at the moment, but will open up the floodgates once the auction has been completed. Clues can be found if one were interested enough to look for them.