Giro Adds New Road & Mountain Bike Shoes (Plus Killer Prototypes!), Adds Women’s Helmets

2013 Giro Empire road bike and track shoe for Taylor Phinney plus prototypes

Giro’s new Empire shoe was built with input from Taylor Phinney. His track background strung laces into the project, but they use the same carbon sole as the SLX high performance road shoes. They’re designed for track or time trials, but Phinney used them in most stages of the Tour of Colorado. And the Giro prologue. And the Olympics.

Retail is $275, and these look pretty good, but the prototypes will have you drooling…

2013 Giro Empire road bike and track shoe for Taylor Phinney plus prototypes

2013 Giro Empire road bike and track shoe for Taylor Phinney plus prototypes

2013 Giro Empire road bike and track shoe for Taylor Phinney plus prototypes

2013 Giro Empire road bike and track shoe for Taylor Phinney plus prototypes

2013 Giro Chamber and Jacket DJ freeride gravity mountain bike shoes

…and back to reality. Giro’s other new shoes are all laces based, too, but lean more toward the lifestyle and DJ or casual mountain biker crowd. The Chamber ($140, left) and Jacket ($90) were designed with input from Aaron Gwin and use Vibram soles. The heels have an internal cut out filled with Poron XRD cushioning to help absorb the big jumps and hard landings. The Chamber is SPD compatible and has a bit of curvature to the sole, the Jacket is pretty flat. Tread patterns are designed to grab the pins but also be easy to clip out.

2013 Giro Rumble and Petra mens and womens casual mountain bike shoes

The Rumble (men’s, left) and Petra (women’s) are for casual mountain bikers or those just getting into the sport that might be hiking as much as biking. Toes are made to slip in and out of toe clips, making them good for spin class or just kicking around town on the commuter. Uppers are thinner than they look and should be pretty breathable. $80.

All shoes should be out in October.

2013 Giro womens road and mountain bike helmets

They’ve had women’s shoes and gear, now there’s a full line of women’s helmets. The shapes and tech features are the same as the men’s, but the colors match up with their other soft goods. There’s even better color matching on the helmet itself (buckles match retention mech, etc.) and some of the materials are are softer. The four performance oriented models get their Roc Loc 5 retention, which they say works just fine with ponytails.

2013 Giro Air Attack aero road bike helmet close up details

The recently introduced Air Attack was on hand so we got some close up pics. It uses magenetic attachment for the visor, which makes them safer than if a riveted attachment was poking into the foam. Giro’s rep said that while there are some other aero helmets that either use a shell and close off all the vents, the Air Attack keeps you almost as cool as a traditional helmet thanks to plenty of internal channeling to draw air over your head and out the back.


G A R Y - 09/04/12 - 12:03pm

The shoes look awesome… They should add velcro to those designs.

kyle - 09/04/12 - 12:03pm

that hiking boot looking empire shoe looks crazy!

Sancho - 09/04/12 - 12:25pm

Those shoes are hideous. I love them.

Gian - 09/04/12 - 12:27pm

The manager at one of our LBS is gonna put a pair of Empires aside for me. Can’t wait for the order to come in.

Michael-Vittoria Shoes - 09/04/12 - 1:20pm

Wow….those Empire shoes look awfully familiar??? Maybe like something we have been doing since 1976.

Jason - 09/04/12 - 1:54pm

They don’t remind me of anything but what Nike did in the soccer footwear world. I wonder when they will do a “build your own” where you pick the various colors ect. add you name and so on.

Troll Face - 09/04/12 - 2:53pm

Oh wow, those “lifestyle” DJ shoes are hideous. They look like $20 knock off Vans from payless.

tj - 09/04/12 - 5:04pm

finally, a shoe that looks like a shoe.

Blunt Vocals - 09/04/12 - 5:48pm

Can no one make a cool looking gravity MTB shoe. These look like TEVA.

Joey - 09/04/12 - 7:45pm

Damn fine road shoes.

Sandbagger - 09/04/12 - 8:58pm

Did they do away with that crappy roc-loc 5 that breaks after a few months of use?

Ventruck - 09/04/12 - 10:32pm

The Emipire’s should’ve had a lace cover like the Bont Zero’s. I also would’ve exploited a side-lace design. No, we’re not kicking footballs but it would be insurance the laces clear the drivetrain without a cover, and imo I find it to be a more comfortable with a tighter fit. I’d figure it’s better to have an entirely flat tongue surface pressing against the foot as opposed to the laces.

Psi Squared - 09/04/12 - 11:18pm

I’ll have the Empires in black with black laces, please.

Paul - 09/05/12 - 12:23am

I will be very suprised if dealers stock these. Of course if Bell-Sports makes the dealers stock them to get a better price on the helmets that is an entirely different story. You will see these on close-out by the spring.

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