2013 Foundry Bikes – New Race-Ready Disc Brake Cyclocross & Road Bikes!

2013-Foundry-Auger-carbon-disc-cyclocross-bike

Foundry has expanded their original three-bike lineup with two new road bikes and one new cyclocross rig, all disc ready and all built with their new thru-axle forks.

On the ‘cross front, the Auger (above) remains unchanged and sticks with the standard Whisky No.7 disc fork. It’ll come as a frameset for $1,850 or in two complete bike builds: Shimano 105 for $2,599 or SRAM Force for $3,399, both with Avid’s BB7 Road disc brake calipers. Frame has front and rear fender mounts on the disc version and will come with Planet Bike fenders in the box, and full internal cable routing. A Canti frame is still available for 2013 but will be phased out for 2014 in favor of disc brakes only.

The big news, though, is the new race-ready Harrow disc ‘cross bike and the new roadies…

2013-Foundry-Harrow-carbon-disc-cyclocross-race-bike

The Harrow disc cyclocross bike is a lighter bike with both mechanical and electronic drivetrain routing. Compared to the Auger, it’s a lot stiffer and has a more massive downtube and BB. All cables will be routed through (drivetrain) or on (rear brake) the downtube. This lets you easily upgrade to hydraulic brakes when they come around. It gets a little more traditional race (ie. Euro) geometry rather than the “utility” geometry of the Auger. Frame weight is around 1150g for a 54.

It gets the Whisky No.9 thru-axle disc fork with 45mm offset. The complete bike buyer will have three options: The top of the line SRAM Red build with FSA SL-K cockpit and Clement PDX tires on Velocity wheels for $4,915 is shown above, which is about 16.5lbs. Below that is an Ultegra build for $3,499 and 105 build for $2,850. The frameset, which includes the fork, is $1,999. Available by first of the year.

ROAD BIKES

2013-Foundry-Riveter-carbon-disc-brake-road-bike

The Riveter is their new, disc brake only, race-level road bike. Framesets will be $2,199 and come with the Whisky No.9 disc fork with 43mm offset. Seatstays are flattened a bit to smooth the ride, but the frame favors performance over comfort with stiff, oversized BB and chainstays. That said, there’s clearance for 28c tires. Frame weight is 1060g, fork is 360g. It’s not the lightest race bike combo out there, but it should hold up to heavy use, and they come with a 10 year warranty and crash replacement program, too.

Frame is Di2/EPS compatible but all complete bikes are spec’d with mechanical drivetrains (Red $5,175 / Force $3,475 / 105 $2,715), but it’s shown above with Ultegra Di2. They may add a Di2 build option down the road, as well as plans to upgrade the Red spec with hydraulic brakes once they finally come out. They opted not to offer it with a converter like TRP’s Parabox because of the complexity of proper set up.

2013-Foundry-Riveter-carbon-disc-brake-road-bike

The Foundry Riveter frameset. The dropouts on the Riveter and Harrow are brought in and upward from the bend in the chainstay. The design provides proper frame clearance for the rotor (160mm max on all frames) and has the added benefit of protecting the derailleur.

2013-Foundry-Ratchet-carbon-disc-brake-road-bike

The Ratchet stays in the line with standard road brake calipers only. Frameset is $1,899 with the Whisky No.7 tapered (to 1-1/4″) carbon fork. Two builds available from $4,199 (SRAM Red) to $3,199 (Force).

2013-Foundry-Thresher-carbon-disc-brake-road-bike

The Thresher is the other new disc-only road bike, aimed at the adventure rider that just wants to get out and ride all day regardless of the roads (or lack thereof). It comes with longer chainstays & wheelbase and a Whisky No.9 49mm offset thru-axle disc fork. That said, it’s not using a taller headtube like what’s becoming common on “endurance” bikes like the Domane and Roubaix.

For those that want to cover the distance as fast as possible, there’s a SRAM Red build with Velocity A23 wheels rolling on Michelin Pro3 tires for $5,125. Other builds include Ultegra at $3,549 and Apex for $2,949.

2013-Foundry-Thresher-carbon-disc-brake-road-bike

The Thresher disc frameset. Frame weight is 1200g claimed. Unlike the other disc bikes with inset, chainstay-mounted rear calipers, this one puts the rear brake on the outside of the seatstay. Foundry says this makes them a bit easier to service, which should mesh with the intended rider.

Across the range of road and ‘cross bikes, the SRAM builds get Avid BB7 brakes and the Shimano builds get Hayes’ CX-5.

MOUNTAIN BIKE

2013-Foundry-Broadaxe-carbon-fiber-29er-hardtail-mountain-bike

The Broadaxe, which started life as the ill-fated Router, was announced a bit earlier this year. The big news is that it went to a thru-axle rear axle, still a bit of a novelty on hardtail bikes.

2013-Foundry-Broadaxe-carbon-fiber-29er-hardtail-mountain-bike

Complete bikes will be available with full XTR for $5,799 with Rockshox SID fork. Of course, you could opt for a rigid carbon Whisky fork if you want. Other builds are SRAM X9 ($3,699) and X7 ($3,099). Frame is $1,749.

Comments

Adam - 08/17/12 - 6:10pm

These frames are ridiculously overpriced bikes from ca distributor. They are glorified chinese carbon.

tae - 08/17/12 - 6:37pm

Wrong side of the country buddy.

Ben - 08/17/12 - 6:41pm

Sorry Adam, but the distributor isn’t in CA….

Speedy - 08/17/12 - 7:58pm

And they aren’t glorified Chinese carbon either. The folks at Foundry (and Whiskey for that matter) worked very hard to engineer a solid product.

benny - 08/17/12 - 8:07pm

Wow dude…

Quickie - 08/17/12 - 10:25pm

I feel like Foundry pushes the Tyler Durden “You’re not your *%!# khakis” image, but in reality they’re not anymore utilitarian than any other bike. Same price as any other parking lot queen frames without the pretty colors.

Nate - 08/18/12 - 12:22am

Quickie got it right. Bikes are “tools, not trophies”? Hammers are tools. All euphemisms aside, when was the last time you hammered something for fun? The “Anti-image” doesn’t sit well with me. Does the lack of graphics make it lighter or cheaper? That would truly be utilitarian.

OnTheRvet - 08/18/12 - 3:22am

Boutique prices for stuff you’ll be able to get from China direct for 1/4 the price in 6 months. And make no mistake,QBP (Foundry) isn’t engineering anything. They use Chinese engineers with input from some schlub in Minnesota. If QBP had come into this with these products at 2/3rds the price they’d be killing it, as it sits, an extremely poor business decision. No paint…..really?

OnTheRvet - 08/18/12 - 3:31am

Oh ya, this (see below) is why Foundry will tank. One One Carbon Disc cyclocross for 1/4 the price of the foundry frame and it has a Logo on it.
http://shop.titusti.com/On-One-Dirty-Disco-Carbon-Cyclocross-Frameset-p/froocxd.htm

Gregg C - 08/18/12 - 11:52am

What’s the rear hub spacing on the road bikes? I hope they went to 135mm.

Open Mold - 08/18/12 - 12:41pm

Nate,

About 10 beers last night. It was great.

Whatever - 08/18/12 - 1:18pm

Careful… On-One and P-X are starting to make some of the same mistakes. Look at their pricing for “open mold” framesets, especially P-X road lately. If everyone conspires to keep pricing high, we will face higher pricing, though. But ask OPEC how well this works out.

sd - 08/18/12 - 4:47pm

I find the marketing behind these bikes so obnoxious. tools not trophy’s? really? All bikes are of course tools, even the high end super bikes which are also marketed as tools (because they are). It’s ridicules to build an entire brand around paint color. If they were steel the whole working class thing would make sense (including the name which of course invokes metal). Or if they made a reinforced carbon like Felt just did on their 29ers, the whole thing about the bikes being tough would make sense. I find it pandering and slightly insulting.

Jack - 08/18/12 - 5:25pm

Careful Rvet, that schlub in MN is Anna Schwinn, the same one that designed the Zipp aerobars that just won Olympic Gold

tastyo's - 08/18/12 - 8:50pm

You said it OnTheRvet…Foundry is all Asian made. Their road bike is a Trek Madone front triangle and Scott rear triangle. Ctrl+c here… Ctrl+v there…
The only thing American about these frames is where they are delivered.

TURBO - 08/19/12 - 9:45am

Wow, the lack of understanding of the carbon bike industry represented in these comments is astonishing. First, with the exception of a few notable custom and semi-custom builders, and a few models from domestic brands, ALL carbon bikes are Asian. Second, Foundry doesn’t use open molds, meaning there are no other brands that can use their shapes. For that matter, Scott and Trek certainly don’t have open molds, so the notion that Foundry has copied and pasted anything is ridiculous. Third, and speaking only from what I know of Foundry, there are no Chinese engineers. I’m sure the American engineers collaborate with the manufacturers to make sure the finished products perform as well as possible, but when is that NOT true of a quality product? You can like carbon or not. You can like Foundry or not. But don’t pretend they’re doing things differently or at a level of quality different than Trek, Specialized, Scott, Giant…

Quickie - 08/19/12 - 9:33pm

TURBO,

Foundry bikes is doing something different than the rest of the industry. They are presenting an image as being more utilitarian than the rest of the industry, yet they charge a premium for this. No offense, but you can keep your matte paint and lack of innovation at that price. Don’t tell me over and over that the bike is a tool and not a trophy then turn around and charge me extra for that marketing. Foundry has quickly asserted themselves as the Affliction t-shirt of the bike industry.

td - 08/20/12 - 12:54am

Yes, what is so silly is that the marketing is so shallow and transparent (the name for example). Of course all bike companies sell an image, but most of them sell the bike first (for example Felt has 20 minute videos about the design of their bikes and they are priced the same as Foundry). If these were priced at the level of sette or franco or a number of other companies they’d be great. $5000 is a lot of money for an image with nothing different behind it.

Hungry4Shht - 08/20/12 - 8:54am

BAHAHA Affliction T-shirt of the bike industry. Best quote ever.

You would think that they would offer these products at a better price point not only to their dealers but to the dealer’s customer. Especially if it is a “tool” and not a “trophy.”

The “tool” that came up with that slogan is no longer behind Foundry though, thank goodness.

Their original Ratchet frame was an open mold. These designs look a bit more proprietary which would raise the costs. They rest on the laurels that they are essentially QBP and for whatever reason consumers know the QBP name when they don’t buy direct from QBP. It’s an odd customer appreciation that I have yet to understand. Most shops purchase from BTI or Hawley or SBS or (gaaasp, God forbid) J&B as well and you don’t hear bike market consumers talking up those names. It’s a weird thing.

Buttermilk - 08/20/12 - 9:11am

“Affliction T-shirts of the bike industry” love that!

But then again, aren’t those shirts are overly flashy and full of logos?

I was very excited when the Auger was announced but they have way overshot the market with the price point IMO.

Chip - 08/20/12 - 9:23am

Roadie Drama………….

Jason Grantz - 08/20/12 - 10:09am

Hundry4Shht, and other Haters –

This goes against my better judgement, but I am compelled to respond since you’re calling me out directly.

I am no longer with Foundry, Whisky or QBP, this is true. I’m back in the mountains of Pennsylvania and I’m happy to be focusing on marketing alone. I am not the person who came up with the slogan. That is your assumption, clearly. I am proud to associate my name with both brands, and with QBP. Foundry, and Whisky are new brands that will need time to foster and grow. Like the branding or not, sales of the bikes will be the ultimate test. And so far you’re in the minority, which is just fine. Most brands actually need some people to hate them – you create noise that draws more people to the brand. So, thank you.

Yes, some of the early models were modified open-mold frames. Do you know what it costs to develop a carbon mold? Not to mention the cost for each size you make. What people don’t realize is that there are several quality levels and manufacturing techniques that can be used within the same mold. Foundry has and always will use the highest-grade of carbon with the most advanced (and safest) lay-ups. Foundry also spends a lot of time and money on testing its products, both for compliance and added strength. These are costs most of the “other” guys you want to lump Foundry in with don’t incur. There are companies that do it right, follow the laws to the letter, set higher standards than are required by the CPSC and produce first-rate products – this is where you will find Foundry along with Felt, Giant, etc. A Foundry is nothing like a price-oriented Sette bike, another brand I helped launch by the way.

Why are dealers and the public so enamored with QBP? Easy, the people at QBP at top-notch. They commute, they advocate, they give back, they race, they support (with their own money), they build trails and they give-a-shit about cycling. I was the person who sat with Steve Flagg in his small office years ago and helped him dream-up an employee run Advocacy, Community Service and Environmental committee. This is a committee, run by employees, that distributes a lot of money into the local community, into cycling advocacy and into environmental initiatives. QBP sets aside hours for every last employee to give back to their community on the clock, and they do. QBP fights for the local bike shop, and they back it up with their online policies. They employee a full-time advocate who spends months at a time away from his family fighting for cyclist rights and funding in Washington. Why wouldn’t you support QBP? They’re the good guys who actually use their profits to support cycling in a big way.

You can sit behind a computer and cast stones, or you can participate positively in the sport I’m not so sure you actually love. Start a Trips for Kids chapter like I did in Minneapolis, or like my friend Stephen Janes has in Asheville, NC. Participate in trail maintenance with your local IMBA chapter. Volunteer at a race, or race in one to support local cycling. Volunteer to teach cycling safety during drivers education classes in your local high school. Support funding for a community based bike shop that helps homeless kids learn valuable life skills that get them off the street. Raise money for World Bicycle Relief so they can help transform peoples lives in Africa. Participate…

thejonpalmer - 08/20/12 - 6:41pm

word to your Jason Grantz,

Also I’ve worked in many many bike shops, and we mostly order from QBP, sometimes Euro-Asia for obscure parts. Also J&B is awesome, especially when you need Junk&Bargains. They will still carry some really shitty parts that you sometimes need to repair some people’s really shitty bikes. If you’ve ever been a mechanic you will know that some people just won’t stop riding shitbikes.

Jason - 09/12/12 - 10:14pm

Ha ha, I love these internet cynics that have everything figured out from industry secrets to marketing campaigns. This is why the “Invisible Hand” doesn’t always work – because the public will always buy shitty bikes / products from companies that don’t give a dam. Then, when a good product from a company that is socially responsible and committed to the industry and community comes along, people want to pull them down!

You all don’t recognize a good bike company when you see one. Go to Wall Mart if you think you know better – I’ll keep supporting a company that supports races I go to and bike shops I buy from.

RealRider - 09/17/12 - 10:34pm

I’ve been riding for 25 years and racing as a Cat 1 since 1992. In that time, I’ve had them all….from the uber-expensive French, Spanish & Italian brands most people have never heard of right through to the mainstream TREK and Cannondale.

I can also say I’ve bought bikes like Planet X, Origin8, Scattante and Sette either for beater bikes, commuter bikes, bike for girl-friend, bike for wife, project bikes, etc….and there is a HUGE difference in ride quality….the price point bikes just don’t ride as nice, no matter what they look like.

That’s why they don’t cost as much. Those brands don’t use the same quality materials or manufacturing processes. They don’t cost as much and they don’t ride as nice. Direct correlation.

I just got a Ratchet. It turns heads and interestingly has gotten me more questions than my last bike, a Dogma. It rides every bit as well as the Dogma. Do they ride different? Hell yeah. But the $4000 difference isn’t something most riders can feel let alone articulate. And that difference isn’t going to have me dropped or ridiculed for having no paint on my bike….in fact, I don’t have to worry about it getting scratched the same way I would my Pinarello! I like that.

In the end, after all these years and over 20 pro-level bikes, I can honestly say I think the price-point is fair and ride quality above what I thought I’d get for the price. The lines and shapes are unique and supple. Assembly was definitely better than just about ANY Italian bike I’ve owned, everything was clean, even the cable adjusters on the down-tube were clean. Ever tried to use a tap to cut the paint out of those on an Italian-painted frameset?! $5000 for a frame and you can’t just screw in the adjusters because there’s too much paint! Horrible experience and its always the same with those Euro bikes….

Anyway, I’ve got about 250 miles on my Ratchet and am missing nothing about my other bike, except maybe the dent it put in my checking account.

TJ - 10/18/12 - 9:59pm

My local LBS let me ride/race a Foundry Broadaxe 29er for a MTB race. Great bike everything about it seemed spot ON! I will own one sooner than later!

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