Exclusive First Glimpse: Hammerhead Bikes’ ProtoHHype

Ever since dropping in on Tulsa 29er specialists Hammerhead Bikes (formerly 918xc) this spring, we’ve been hearing bits and pieces about the brand’s first frame in eight years.  Though the first image doesn’t say much, it’s clearly a full suspension frame.  Whether it’s to throw us off the scent or to warm people to the idea of a 650b (or 26in?) wheel size, Hammerhead imply in their press release that a 29in wheel isn’t guaranteed.  We’ve been promised more images and some saddle time as the design is finalized- until then, the release is all we have…  Hit the jump for all of the details…

Hammerhead teases re-entry into the frame market

Single picture goes viral, raising eyebrows

TULSA, OK – Hammerhead Bikes, recently purchased and re-launched by 918xc out of Tulsa, OK, is now stepping back into the bicycle market after an over six year hiatus.  Hammerhead, originally based out of Austin, TX, was known for their custom geometry frames fabricated in the USA by both Ventana and Titus but stopped selling frames in 2004 when economic problems drove the company out of business.  Sensing a strong name brand recognition and wanting to get into the frame market, 918xc owner Scott Robertson acquired the brand last year and has been diligently working on re-launching Hammerhead.  “I’m a very passionate mountain biker and the idea of bringing some frame sales in house was extremely appealing to me.  I loved what Hammerhead did and want to continue on that tradition.  Our re-launch will pay homage to the original frames while updating them to modern cycling trends.  We know where Hammerhead came from and now we know where it’s going.” Robertson says of the re-launch.  918xc officially changed their name, online, and store presence over to Hammerhead upon acquiring the brand, “the bikes are the final piece of the puzzle.” Robertson continues.

Details as to what they’re up to are scarce, and only what can be seen in the photo is currently what Hammerhead are prepared to show, but their first model is undoubtedly a suspension frame.  Questions remain are; what wheel size will this new bike be built around and what kind of a suspension platform will they use?  “When we get closer to production models, we will obviously reveal more.  We’ve been working on this program for quite some time, and we’re eager to let the public in on it, but it has to be right, and it has to be ready for prime time.  Until then, the bike will remain a ‘ProtoHHype’.”  “Tune in to our facebook page for more ProtoHHype teasers”

For more information contact:

Scott Robertson

scott@hammerheadbikes.com

www.hammerheadbikes.com

www.facebook.com/hammerheadbicycles

3734 S. Peoria

Tulsa, OK 74105

918-794-8356

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