For model year 2013, they’re unveiling -wait for it- an updated graphics scheme! OK, that’s just the beginning…but it’s all they’ll tell us for now. It’s also pretty good as it gives the brand a more cohesive look. All forks will get some colored version of the layout shown above. Rockshox’s logo will be prominently displayed on the outer edges with the model name on the inside left leg and at the top of the brake arch. Aftermarket forks will have colors, OEM models will be either black on white or white on black, unless the bike manufacturer requests a custom color combo.
Will there be any major new products or updates this year?
“There’s a really good chance of that,” said marketing manager Tyler Morland.
No word on when, exactly. Stay tuned. As for these graphics, they’ll start showing up on their racer’s bikes soon, but likely won’t be out in the wild until May at the earliest. Which means they could be showing something new at Sea Otter in April.