New GU Roctane Ultra Endurance Energy Drink Released

GU Roctane ultra endurance energy drink mix with amino acids for endurance athletesBuilding on their basic electrolyte replacement formula, GU Brew, their new Roctane Ultra Endurance Energy Drink adds some of the performance ingredients found in their Roctane gel varieties.

Upgrades include Taurine, White Tea extract, Beta Alanine and Histidine to buffer acid and the BCAA’s Leucine, Valine and Isoleucine. It’s designed for rides and workouts lasting more than 90 minutes.

Full PR with pricing and sizes behind the break, and if you order through GU’s website, they have a special that includes eight FREE Roctane gels with purchase…

PRESS RELEASE: GU Energy Labs, creators of the original energy gel, today announced the launch of Roctane Ultra Endurance Energy Drink. Light tasting, carbohydrate-dense Roctane Drink provides athletes an infusion of easily available energy with the optimal rehydration combination of sodium and potassium.

Building on the powerful platform of Roctane Gel, introduced in 2008, Roctane Drink also features Taurine for improved heart and skeletal muscle function, White Tea caffeine for increased power output and reduced perceived effort, and the proven Roctane Amino Blend for extra energy, reduced muscle damage and enhanced mental focus. Each serving delivers 240 calories, comprised of an optimal blend of complex and simple carbohydrates.

Each serving also contains 320 mg of sodium and 50mg of potassium. Completing the Roctane Drink blend is Beta-Alanine, a naturally-occurring beta amino acid that augments muscle buffering capacity and performance to help athletes thrive throughout their most demanding training and competition.

“When athletes commit to challenges that require them to be on the bike, road, or trail for over an hour and a half, they need heavy-duty nutrition to allow their body to consistently perform at maximum capacity,” said GU Energy President Brian Vaughan. “I used Roctane Drink almost exclusively for fuel during this year’s La Ruta de los Conquistadores, and it provided consistent, powerful energy and hydration. I think other ultra endurance athletes will find it an effective, and necessary, addition to their nutrition toolbox.”

Roctane Ultra Endurance Energy Drink follows on the heels of the powerfully successful introduction of Roctane Gel in 2008 and will be available in Lemon Lime, Grape and Tropical Fruit flavors. The product will retail for MSRP $2.90 per single-serving packet, $30 per 12-serving canister, and $45 per 24-serving canister. Roctane Drink will be available for purchase starting this month at specialty sports retailers and on their website.

Comments

Interested - 01/30/12 - 8:55pm

Can’t see the real advantage over Gu Brew:

Per 100 calories:

Brew Potassium 40mg
Roctane Potassium 20.83

Brew Sodium 250mg (500mg Blu Pom)
Roctane Sodium 133mg

Brew Carbs 26g
Roctane Carbs 24.58g

Brew Sugars 8g
Roctane Sugars 6.67g

Brew Servings per container 35
Roctane Servings per container 12

Brew Caffeine, Taurine, amino acids No
Roctane Caffeine, Taurine, amino acids Yes

Brew $ per 100 calorie $0.71
Roctane $ per 100 calorie $1.04

Matt89 - 02/01/12 - 1:50pm

Can’t see the difference!? It’s grape flavored! I have been waiting for this day!

Roctane, Brew, who cares. I must have this purple goodness!

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