We have news that Cervelo yesterday entered an exclusive agreement to sell to PON Holdings BV.

Our exclusive source says co-founder Phil White will stay on board for two years and that the brand has several “firsts” products coming early in 2012, including the new P5 time trial/triathlon bike.

Insiders are saying the partnership will bring heavy financial resources to fuel growth and brand development.

PON Holdings BV is a Dutch family run trading and services company that focuses on improving marketing, distribution and logistics for partner companies. More as we get it.

Photo submitted by Eli Ben-Yakar, “Desert racing in Sodom, Israel.”

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• Well, we didn’t think it could get much less practical than the Side by Side Bicycle we posted, but this bench seat BMX hack takes the cake. Bonus: each rider can steer in their own direction. Speechless.
• A new kickstarter campaign this week, this time from My Alibi Clothing raising money to produce a line of functional women’s active clothing. This Kickstarter stuff is exciting as it allows you to vote with your money for the products you would like to see developed! At each level of giving you will receive a gift in exchange. Check out this new cycling friendly clothing line and see if it fits your lifestyle.
• CXMagazine reports that USA Cycling has selected three cities as finalists for the 2014/2015 Cyclocross National Championships. Go Asheville!
• Z Corporation (maker of 3D printers), in partnership with PinkBike, has announced a new reality show for engineering students called “Reality Redesigned” that will take 3 finalists in 3 categories of mountain bike design and have them compete to get their designs manufactured and tested by a pro rider. The online reality show is produced as curriculum for science, technology, engineering and mathematics teachers across the country. Find out how to enter here.
• It might be a little late to get one of these for Christmas morning, but CamelBak is selling limited edition Groove bottles with each purchase giving $10 towards Water.org’s mission of providing safe and clean water for all. Matt Damon takes a break from his work at the Zoo and supports this cause with a cameo as Santa Claus after the break.

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What is black, red, and light all over?  This beautiful collection of components hanging off of one of the industry’s most sought-after frames.  Not that we haven’t posted Cervelo R5ca frames before, seen Sram Red in a thousand different configurations, already posted the company change from Edge to Enve, or even some fairly stock seatpost/stem/handlebar selections made, it’s always nice to see everything put together in a nice little package.  The guys at Freshbikes in Arlington, VA have posted some top-range rigs recently, and this is another example of product you may see on the sales floor when visiting their shop.  Further details of this build and pics of the bike on the scale after the break… (more…)

While a mountain bike specific mini pump may not seem like quite the anomaly as a MTB-only floor pump, we’re happy to see the specialization.

The new SKS Aeron offers a 72psi (5 bar) max pressure and should pump things up quickly with its large volume canister. I like the thread on, flexible hose of the Topeak model I reviewed, but I’m finding more circumstances where a thread-on-only pump just doesn’t work. The SKS Aeron solves this with a one-size-fits-all valve head and clamp lever that’ll keep it in place while you’re pumping away. It’s just $24.99 and includes a matching frame holder.

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Photo submitted by Joze, “Today was a special day, after 3 weeks of thick fog and round 0°C, some sun and 14°C was a bliss!!”

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PRESS RELEASE: Gates Corp., maker of the chain-replacing Gates Carbon Drive™ belt drive for bikes, has formed an all-star panel of bike industry legends and pioneers including the founders of Breezer, Ibis, WTB, Salsa and Rock Lobster to judge a new design contest at the 2012 North American Handmade Bicycle Show, March 2-4 in Sacramento.
The “celebrity” judges will cast the deciding votes in Gates Carbon Drive’s Innovative Belt Drive Bike Design Contest, which will award $8,750 in cash and prizes to qualified frame builders who create the most innovative bicycles with Gates Carbon Drive for display at NAHBS 2012, March 2-4 in Sacramento.

“Breeze, Nicol, Potts, Murray, Shafer and Sadoff: these are the names that helped spur the modern American bike industry,” says Frank Scurlock, global sales director for Gates Carbon Drive. “Gates is honored that these bicycling legends will join us in Sacramento to judge the belt drive bike designs of the next generation of innovators and master builders.”

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This is why you bought (or will buy) an iPad. Heuristic Media’s Cyclepedia App takes their print volume and does everything a book like this should do when it goes digital.

Featuring 100 iconic bicycles, it lets you zoom, pan and rotate them 360º. It shows origin, specs and details and it does it all with a polished interface that’s simply gorgeous. It also features films, original advertising, links, engineering drawings and still photos. Folding bikes feature swipable folding animations, and many include original owners manuals and more.

Get it on iTunes for $9.99, which is a real bargain considering the non clicky-flicky print book is about $23. Now you know what to do with those iTunes gift cards you find in your stocking! Screenshots after the break…

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Hans Rey’s Wheels for Life charity has their latest Dream Bike up for auction to raise money. This time ’round, it’s a sweet carbon fiber Ibis Tranny decked out with a dream build of high end goodies from Crank Brothers, full SRAM XX, Continental tires, Cane Creek headset and Rockshox fork. Make your bid here and support a good cause.

And this is just the first. Check out dream builds from Scott, Turner, GT, Tomac, Charge, Rotwild and plenty more Ibis on Crank Brothers’ website!

When the BB386EVO standard was introduced with the BH Ultralight, we could almost hear the collective sigh around another standard. But on paper, it offers a lot of flexibility in its implementation and does allow frame manufacturers some impressive additional real estate at the bottom bracket shell.

While building up our Project MonsterCross bike, we started talking to FSA in more depth about the standard and how it can be used on non-386EVO frames. And, for that matter, why you’d even want to use it on a non-386EVO frame…

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When Specialized’s new trail shoe arrived, I was headed to Sedona for some late-season riding- a place that would seem to be the Rime’s ideal habitat.  The Rime is Specialized’s shoe for riders whose days involve hiking, dabs in dicey sections, or both. With its stiff sole (a 7 on Specialized’s 1-11 stiffness index), sturdy (though not heavy) construction, and grippy Vibram tread, the new arrival seemed like the perfect shoe for a long weekend of pedaling with the occasional “walk today, ride tomorrow” section. Hit the jump to find out if the Rime will be going back next time…

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Photo submitted by Cristian, “Here we are at a rocky trail near the city of Carlos Paz, the whole route goes thru the edge of mountains, with a great view of the nearby towns.”

To see more Pics of the Day, click here, and to submit your own photo to be shown to the world, go here.