Easton Drops Tour de France iPhone Photo App, Contest Ensues
Celebrating the Tour de France and their support of the BMC Racing Team, Easton Cycling has launched a contest letting fans use a custom iPhone app to “put themselves in the race.” Free from the iTunes Store, the app allows people take a picture and insert themselves into 21 iconic images of the world’ biggest race.
The contest takes off when people upload their photos to a special photo album on Easton’s Facebook page. At the end of the Tour, Easton will award a $500 shopping spree on Eastoncycling.com for the photo that best captures the spirit of the Tour de France. The winner may use the gift card at Easton’s online store. Visit Eastoncycling.com or Facebook.com/EastonCycling to learn more.