After Alleged Threats of New Cycling Organization, UCI In PR Push for Sticker Program
It’s recently been announced that the UCI will be flying in select media to its Aigle, Switzerland headquarters for an intimate Q&A session regarding the UCI’s new Sticker program. While there, journalists will get the run down on the new “approved by UCI” program from Julien Carron, the UCI’s technical coordinator and will also take part in a presentation from UCI president, Pat McQuaid.
This all comes less than 2 months after McQuaid came forward to VeloNews, after meeting with Johan Bruyneel regarding the ban of race radios, and the tension developing between the UCI and select pro tour teams, including Bruyneel’s. During McQuaid’s talk with VeloNews, Mcquaid accused the leaders of the so called “breakaway league” of attempting to create a separate pro riding organization to sidestep the UCI.
While exact details haven’t surfaced to confirm McQuaid’s assumptions, the UCI seems to be taking no chances with a prompt PR move to answer any of the media’s questions.
This should be interesting.