First Whiskey Parts Co, Now QBP Introduces Foundry Cycles

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When Jason Grantz and QBP announced recently that they would be introducing a new carbon fiber component group in the form of Whiskey Parts Co, many people quickly questioned whether the company would also offer carbon frames. The answer is no, but instead Grantz is managing a separate brand for the bikes, called Foundry Cycles.

So far, Foundry is set to release 3 bikes, a road bike, the Ratchet; a cyclocross model, the Auger; and a Mountain 29er, the Router. Much like the Whiskey Parts Co model, the bikes from Foundry sound like they will be understated performance machines with a working class, no nonsense slant. If the amount of people I hear complaining about how many times manufacturers put their names on bike frames is any clue, the subdued Foundry graphics will most likely be a hit. While the Auger is pictured above, the Ratchet and the Router most likely won’t be seen until the Saddle Drive Industry Demo in July. In the words of Foundry Cycles, “It’s a tool, not a trophy.”

Check out the full press release after the break!

From QBP:

BLOOMINGTON, MN – June 22 – Foundry Cycles, a new brand offering durable, high-performance bicycles, will begin previewing its line of carbon frames to bike dealers at industry events throughout the summer. The lineup will include the Ratchet, a road bike; the Auger, a cyclocross model; and the Router, a Mountain 29er. Beginning in December, framesets will be available through bike shops across the U.S. Complete bikes will become available in February 2012.

“Foundry serves cyclists who value precision riding characteristics, durability and refined, understated graphics,” said Jason Grantz, Foundry brand manager. He added that all three models fuse bold, contemporary designs with the latest carbon technology. “These are tough, fast bikes with working class roots.”

“We believe that a bicycle is a tool, a precision instrument that provides a means to an end–allowing riders to get the most out of every ride,” said Ben Scherer, Foundry product manager. “These are not trophy bikes; they’re designed to be ridden. Foundry stands behind every bicycle we craft, designing and testing them to provide the utmost assurance every time you ride.”

Foundry will unveil the first ride samples of its three models for bike dealers at SaddleDrive, an industry demo and product expo to be held this July in Ogden, Utah.

About Foundry Cycles:
Foundry Cycles makes hard-working, modern performance bikes—purpose-built for people who ride hard. Offering carbon framesets and complete builds for road, mountain and cross, our bikes are precision tools that deliver uncompromising performance and enhance the entire ride experience. Foundry is based in Bloomington, MN.

Comments

15 thoughts on “First Whiskey Parts Co, Now QBP Introduces Foundry Cycles

  1. It will be interesting to see how the big four react to a P&A distributor wedging into their market with frames and components that are “high-end”. I still think this is fishy. The whole “blue-collar-carbon” idea is kind of backwards.

  2. Interesting… Knowing QBP, knowing that every bike they produce under Salsa and Surly are original designs, why would we expect anything else from the Foundry brand. I spent some time online after seeing this post and I’ve never seen this frame before. If you want generic then buy a Sette or an Origin-8. Me, I have to believe QBP has higher standards.

  3. Soulcraft Bikes, 10 years ago, created the slogan, ‘our bikes are the best tools for the job’

    looks like Foundry can’t come up with anything original and decided to use http://www.soulcraftbikes.com long-standing way to describe their handmade bikes. just sayin’

  4. QBP doesn’t produce Salsa or Surly, they just own what they produce. Big difference. Carbon is a whole different ball game compared to metal. I know the fork isn’t proprietary at all, from Whisky, it will be more telling if these are unique molds or if they are open molds with “subdued, stylish graphics.”

  5. I guess I was wrong, Surly is a house brand. Salsa had an existing reputation, product base, clientele, etc.

  6. Seatstay on the CX frame pictured seems similar to the Sette CX-1. Disc option is definitely a plus…hopefully its 135mm spacing though.

  7. @ Freddy: Ross Schaefer offered Salsa to QBP after a few years of partnership, he was ready to move on and try something else. Again, you are incorrect..

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