Dahon Top Brass Leave to Start High End Folding Bicycle Brand Tern
Tern Bicycles, headed up by general manager Florence Hon and vice president Joshua Hon, has spun off from Dahon. Florence and Joshua took with them (update: some of) the core employees responsible for product development, sales, marketing, and distribution for Dahon over the past 20 years. Tern now employees 70 people between their headquarters in Taipei, Taiwan and their satellite offices around the world.
From Tern: “We did some amazing things at Dahon, including kick-starting the entire folding bike revolution,” stated Hon. “But we’ve wanted to take things even further and in recent years we were running into a variety of issues with the Chinese factory that has registered the Dahon trademark in some countries. After a lot of soul-searching, we all decided that it would be better to start with a fresh clean slate, and after seeing the 2012 product line, we know we made the right decision.”
Tern is focused on safety, comfort, convenience, and portability, rather than just trying to make the fastest or lightest bike out there. Their line up should have something for everyone as well. It contains 21 different folders with prices ranging from $400 all the way up to $3,500. The new rides should be in shops by Fall 2011.
If you would like to stay up to date on all things Tern, follow them on Twitter @ternbicycles
Peak past the jump for the Tern product teaser video (UPDATE: and a comment from Dahon).