Whisky Parts Co Goes Live with Carbon Cyclocross Fork

Whisky Parts Co No7 Number 7 carbon fiber cyclocross cantilever brake forkWhisky Parts Co spilled the beans on their existence last week, and now they’ve made it super official.

Their first product, the Whisky No7 carbon cyclocross fork with cantilever brake bosses hints at the disc-specific version to come. Whisky’s Jason Grantz says it’ll be here in time for the 2011/12 season.

More of the series, including a full line of carbon fiber components and forks for road, mountain bike and ‘cross will roll out in late July and include handlebars, seatposts and bottle cages.

Tackling perceptions about the durability of carbon fiber, Grantz said Whisky has established rigorous in-house and third party testing requirements that are designed to meet and exceed CEN standards. Grantz, who left Cane Creek six months ago to launch Whisky Parts Co., says he brought his product testing experience along with him.

“We’re testing our products above and beyond current standards; subjecting them to additional tests that ensure durability and inspire rider confidence. These aren’t trophy parts that you can’t ride hard. Everything we make is designed to hold up under strenuous use.”

Comments

fred astaire - 06/18/11 - 6:33pm

Nothing proprietary about that fork. It is actually pretty common on paint and sticker “manufacturers” bikes.

fred astaire - 06/18/11 - 6:36pm

Wasn’t Grantz only at Cane Creek for a few months? I like how those few months as a marketing guru at CC has given him enough product testing knowledge to start his own carbon fiber parts and accessory business. Isn’t this just a house brand anyway?

Bad Bender - 06/19/11 - 9:20pm

I’m pretty sure Grantz was at CC longer than a few months and by all accounts this guy did some amazing work for them. I did a Google search on this guy and he has quite the cycling industry history; Jagwire, Cane Creek. I’m interested to see where this brand goes, even if its coming out of QBP. QBP has some killer brands in their stable; Salsa, Surly. Besides, there aren’t many brands these days that aren’t part of some bigger organization.

Fred Astaire - 06/20/11 - 12:36pm

Still, Director of Marketing doesn’t exactly equate to working in product testing and analysis. Salsa, Surly were bought by QBP. So they had an existence and structure preceding their purchase. I’m anxious to see how Whisky pans out, but it seems like a lot of hype for an open-mold brand.

Pants and Jacket - 06/23/11 - 11:50am

Fred, Surly has *always* been a QBP brand.

Pants and Jacket - 06/23/11 - 12:50pm

Oh, and Ross S offered Salsa to QBP after a few years of partnership. FYI.

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