Race Face’s Demise – The Long, Sad Backstory
When a company is gearing up for what looks to be one of their highest grossing years in history, you certainly don’t expect it to suddenly and unexpectedly shut their doors. Such was the case with Race Face, a pioneer in mountain bike components for years, and a well respected company within the industry and consumer market alike.
There’s always more to meet the eye, though, and our friends at NSMB.com have done a fine job of brushing the dirt from the cogs and, by all appearances, ended up with a polished turd. Check out their article here. It’ll be might interesting to see what comes of the brand and Mr. P.