Augmented-reality ad campaign highlights the dangers of lorries’ blind spots.
On March 22, two London cyclists were killed in incidents involving heavy goods vehicles, less than a mile away from each other in Southwark, south-east London. While all the facts about these tragedies are not yet known, it is a terrible reminder of the timeliness of Transport for London’s current ad campaign, which highlights the dangers of lorries’ blind spots in an innovative and easy-to-understand way.
White lorry-shaped flyers have been popping up on bike handlebars across town. “Lorry blind spots are bigger than you think,” they warn. “Use this lorry and your webcam to see the blind spots come to life in 3D at tfl.gov.uk/seetheblindspot.”
An explanation and pictures of what happens follow after the break.




















