Honey Stinger Adds Vanilla Stinger Waffle

organic vanilla honey stinger waffle

Now you can get original or vanilla. What else do we need to say. Press release after the break…

PRESS RELEASE: Honey Stinger, the leading manufacturer of honey-based nutritional products, announces a new twist on their critically acclaimed and award-winning Stinger Waffle – vanilla. The original Stinger Waffle was suggested by Honey Stinger co-owner Lance Armstrong and quickly became a favorite among runners, cyclists, triathletes and moms. The original and the new vanilla version both provide 160 calories of great-tasting, organic energy.

“The original Stinger Waffle has been an enormous success and continues to receive awards and recognition from customers, athletes and the media,” states Bill Gamber, Honey Stinger co-founder. “We’re confident that vanilla as a second Stinger Waffle flavor will help us build upon the momentum and increase sales.”

The traditional stroopwafel, which originated in the Netherlands over 200 years ago, is a waffle made from two thin layers of baked batter with syrup filling. In the Netherlands and Belgium, stroopwafels are sold in the streets and are popular with European cyclists looking for a quick boost of energy.

Rather than syrup, the Stinger Waffle use organic honey and other organic ingredients, making Stinger Waffles a certified USDA Organic product. Each waffle is wrapped individually for easy transport and retails for $1.39. The Vanilla Stinger Waffle will be available beginning March 21.


Steve - 03/24/11 - 10:23am

These things are my favorite ride snacks…

Joe - 03/24/11 - 4:36pm

They need a wild berry version, for those with an urge to eat blue waffle.

Justin - 03/24/11 - 4:56pm

MAPLE, you have to do MAPLE. *tap tap tap*. I think my mic is off.

Noah - 03/24/11 - 11:00pm

Haha Joe thats disgusting but man your the best.

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