Range Rover Debuts Evoque Carbon Road Bike

range rover evoque carbon fiber road bike by gerry mcgovern

Range Rover isn’t the first automotive company to introduce a branded bike…heck, we still see those GMC and Jeep numbers popping up in the online classifieds with alarming frequency…but it’s definitely one of the higher end offerings.

It claims to have a frame designed with F1 engineering, but we’re guessing some astute reader will chime in with the factory that makes the frame (seriously, you guys are pretty good at calling them out). Regardless, it’s spec’d well, which isn’t too surprising considering the Range Rover pedigree and that their designer is himself a cyclist:

“I wanted to create the ultimate accessory for the Range Rover Evoque – and what could be more perfect than an utterly contemporary, beautifully designed, bespoke Evoque bike. Like the Range Rover Evoque, the bike not only looks fantastic but is precision engineered for ultimate performance,” said Gerry McGovern, Land Rover design director. Via Automotive Evolution. The motorized RR Evoque, in case you’re wondering what this bike is an accessory for, is a hot hatch version of its larger brothers.

Comments

jimmie proof - 03/04/11 - 8:16pm

Range Rover? Gonna spend a lot of time in the shop.

History repeats - 03/05/11 - 2:54am

The Rover company made the first Safety Bicycle (the diamond frame design we all know a love now) in 1885 – well before it started making cars. So it is kinda full circle for the brand-name. Having said that, it was 126 years ago and times have changed; I wouldn’t ride something with “Range Rover” plastered all over the downtube.

uglyyeti - 03/05/11 - 8:37am

With their parent company TATA sponsoring the Ferrari F1 team, they have some F1 ties, but “F1 engineering” is certainly suspect for what’s more likely and off-the-shelf frame. Victoria Beckham designed the interior for this RR Evoque, so maybe she should have gotten her “Brand Beckham” hands on the “ultimate accessory” bike?

I saw plenty of bikes hanging around the USF1 facility when it was open – F1 engineers really do like bikes.

Mick - 03/05/11 - 11:21am

I always figured claims of “F1″ engineering at this level pertained to the Chinese factory has a bootleg copy of some CAD program that was hot amongst F1 engineers back in the early 90′s.
Don’t know the MSRP of this bike, but I’d expect more than 2009 Ultegra SL spec…
&
@jimmie proof… +1 ! …It would be a nice compliment to a FIAT mtn bike

Uri - 03/06/11 - 4:12pm

@uglyyeti

Good connection point. Funny enough, another arm of Tata also sponsors Garmin-Cervelo.

[...] BMW is joining Range Rover and other car manufacturers in offering a bicycle. Sign of the times, we hope…after all, gas [...]

sneeky - 04/01/11 - 5:26am

Can I ask why History repeats wouldn’t ride anything with Range Rover on the downtube? Are you one of these bike snobs? The bike looks like an amazing bit of kit,and I’m sure if it said Trek or Giant on it you’d agree….

Post a comment:

Comment sections can be a beautiful source of knowledge, conversation and comedy. They can also get pretty ugly, which is why we've updated our Comments Policy. If your comment isn't showing up or suddenly disappears, you might want to check it out.