Things You Can’t Have (Yet) From Embrocation Cycling Journal, Cinelli, And Rapha


The guys from Embrocation Cycling Journal have got style in vast quantities, just about everything they touch turns to aesthetic gold — they ooze style like the Reverend Terry Jones oozes hate and stupidity. I mean, check out these custom Cinelli Ram 2 integrated bar/stem units. Kind of ridiculous aren’t they? These things were imagined and designed by Embrocation founder and Rapha Continental media-dude Jeremy Dunn. Now I don’t even OWN a road bike and I would never want to purchase a totally absurd, over the top item like these bar/stems, but damn…I think I would marry them. Or at least date them for an extended period of time until they realized what loser I am and decided to run off with some guy with an ironic mustache.

For several more detailed photos of these bars and some shots of the Rapha-made Embrocation team jacket comprised of Unobtain-e-olyester (shoot, that almost worked), click “more.”

The stove top espresso maker is ubiquitous throughout Embrocation’s line of goods. In fact, Embrocation’s next venture is a collaboration with a coffee roaster to come up with an Embrocation-branded coffee. More details on that in a future post perhaps.

You picking up on the theme here?

It’s very important to have the underside of your components well logoed…for those aerial shots. I hear Embrocation Cycling Journal’s James Morrison won the road stage of the Cat 2 race at the Fitchburg Longsjo Classic this year by hucking the peloton.


Keeping it smooth and clean up in here.

The full package: custom painted Ridley Helium.

And speaking of cool things you can’t have (unless you’re an Embrocation team rider) I went up to The Gran Prix of Gloucester (the biggest-deal New England Cyclocross race) this past weekend and all I took pictures of was this stupid jacket. OK, it’s not really a stupid jacket, it’s quite brilliant actually. It’s just that I can’t get one, so I feel compelled to, as my grandmother used to say, “hate on it.” The guy in the photo? That’s former Messenger World Champ Peter Bradshaw. Ryan Treb-who-who? Tim Johnso-wha-wha? We got Petey-Freakin’-Bradshaw right here!

I kind of wanted to say something about “Jeremy Pow-wow-wee-wow-wow” back there, but I couldn’t make it work.

Thing is, you can get a non-Embrocation-branded Rapha Classic Soft Shell jacket and you can get an Embrocation-logoed track jacket. It’s sort of like taking a chocolate bar and a spoonful of peanut butter, jamming them both in your mouth at the same time and pretending you’re eating a Reese’s Peanut Butter Cup.


Apparently the problem with getting more of these jackets made is the price, which is around $400. Four hundred dollars is a lot of money, you could probably buy like four hundred Livestrong bracelets for that.


Although can you put a price on this — the Rapha butt-flap? C’mon!

Comments

antonio - 10/06/10 - 5:30am

amazing working with you guys !

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