New Clif Shot Formulas, Packaging


Clif has revised their formula in their Clif Shot, doing away with the brown rice syrup and moving to organic maltodextrin and organic evaporated cane juice. This yields both glucose and fructose when it breaks down, whereas their previous formula only broke down into glucose. Clif Bar says this is a better fuel combo for athletes during exercise.

The flavors now use organic fruit concentrates and/or natural extracts for ingredients depending on flavor.

They’ve also revamped the packaging, reducing the amount of package you have to rip by 25%, which also reduce the width at the top of the package so it fits in your mouth easier. They also rounded off the corners so it won’t snag in your pocket as you try to pull it out while riding.

Lastly, there’s a new Chocolate Cherry flavor with 100mg of caffeine per pouch.

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