Press Release -Â August 24, 2010Â Â â€“ Mayor Antonio R. Villaraigosa today joined cyclists and city officials to unveil the Cityâ€™s winning bicycle safety awareness slogan and poster.Â The poster slogan â€œGive Me 3â€ encourages drivers to maintain a 3-foot passing distance when passing bicycles.Â Â â€œCalifornia law currently requires drivers to give a â€˜safe passingâ€™ distance, but drivers may not know what safe means. 3-feet is a safe passing distance and will help keep bicyclists out of the door zone,â€ said Mayor Villaraigosa.
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“This Bike Awareness and Safety poster symbolizes the start of a commitment to creating safer streets for cyclists. It is just the first of many more initiatives we hope to see come to fruition to ensure that cyclists are safe and feel welcome on our city streets,” said Jennifer Klausner, Executive Director of the Los Angeles County Bicycle Coalition.
The winning slogan â€œGive Me 3â€ by cyclist Danny Gamboa was the winner among more than 200 entries in a contest held in April.Â The poster was designed by LA based graphic artist and cyclist Geoff McFetridge.Â Representatives of the Los Angeles Department of Transportation, Los Angeles Police Department, Los Angeles County Bicycle Coalition, Midnight Ridazz, and the Mayorâ€™s office selected the winning slogan.
The cycling advocates and Mayor Villaraigosa also called for a state law to require that drivers give cyclists 3-feet when passing.Â In 2006 similar legislation was introduced but did not pass in the California legislature.Â Mayor Villaraigosa also reminded cyclists to always wear a helmet when riding.
Although helmet use is only required for cyclists under age 18, the Mayor learned firsthand of the importance of a helmet in his recent bicycle accident.
â€œI know firsthand that if I wasnâ€™t wearing a helmet in my accident I would be in a lot worse shape today.Â Parents, please make your children wear their helmets â€“ for kids, itâ€™s the law – and for adults, it’s just the smart thing to do,â€ added Mayor Villaraigosa.
The ads will be installed in the Cityâ€™s bus shelters starting this week.Â The ad space and installation is provided free of charge under the Cityâ€™s contract with the shelter vendor.
MAYOR’S PRESS CONTACT:Â Lisa Hansen (213)Â Â 978-0741