Press Release:Â Biomega once again combines groundbreaking design with strong urban references and technical features to accommodate modern city lifestyle. The result is two striking city bikes for effective commuting in style, bringing the feel of something unique while moving through the cityscape.
The LDN bike, designed by organic essentialist Ross Lovegrove, and the NYC, designed by Danish design group KiBiSi, both follow the Biomega philosophy of â€œfurniture for urban locomotionâ€. Classic and honest in their style and function, they meet the specific needs of city dwellers.
Click ‘more’ for the rest of the press release and to see the NYC bike byÂ KiBiSi.
A TRUE URBAN TOOL
The LDN amazes with its stunning design by London based Ross Lovegrove. Its frame is made from carbon fiber sheets formed and layered to make a stiff and lightweight one-piece monocoque structure. LDNâ€™s form is derived from a wishbone, linking all the necessary components of the drive steering and drives systems in the most direct and economical way possible. The hole is there to lighten the bikeâ€™s mass and to provide a detail from which to hang the bicycle on the wall, thereby saving space in restricted urban interiors. All moving parts of the bicycle are state-of-the-art selections designed to make LDN a true urban tool.
THE POTENTIAL OF A CLASSIC
The NYC takes its cue from the iconic Biomega bicycle CPH, reinvigorating Biomega’s status as a pioneer of chainless bikes – this time with a smooth, quiet carbon fiber belt drive. The NYC’s sleek and no-nonsense look integrates a front mudguard in the aluminum down tube complimenting its aggressive, yet reliable urban driving properties. The NYC is designed by the three creative forces of Danish design group, KiBiSi, with the ambition to create an honest means of transport with the potential of a classic. Biomega dedicates this ultimate bicycle to the ultimate city – NYC.
The LDN bicycle will be displayed at the SHOWHOW design exhibition in Tent London on September 23rd to 26th 2010, while both LDN and NYC will be presented at the Eurobike and Interbike shows in September 2010. Learn more about Biomega at www.biomega.com
Biomega is a premium urban bicycle brand, alone in its category. Biomega designs and develops bicycles and related accessories. It is committed to creating a paradigm shift in the way society imagines transportation by making â€˜furniture for urban locomotionâ€™, developing bicycles so beautiful that they compete directly with cars and imbue our cities with new meaning. Biomega brings social innovation, design thinking and urban lifestyle to the world of bicycles, that start in urban functionality and ends in high design. The brand features collaborations with PUMA and renowned designers such as Marc Newson and Ross Lovegrove. The company, which was founded in 1998, distributes its products in more than 20 countries, and has headquarters in Copenhagen, Denmark. For more information, please visit www.biomega.com
About Ross Lovegrove
Ross Lovegrove is sometimes called â€œCaptain Organicâ€ for the way his designs build upon the principles of evolution and microbiology; simply put, Lovegrove finds inspiration in the clean, organic lines of nature, and builds on that inspiration in his high-tech designs. A pioneer in industrial design and a founder of Studio X, Lovegrove was presented the world technology award by TIME magazine and CNN in November 2005.
Founded by Kilo Design / Lars Holme Larsen, BIG / Bjarke Ingels and Skibsted Ideation / Jens Martin Skibsted, KiBiSi is a Copenhagen based idea-driven industrial design firm. KiBiSi works with culturally leading brands and fortune 1000 companies. Each partner contributes with intelligence and experience from within his specific field providing KiBiSi with cutting edge knowledge and knowhow within the fields of architecture, design, furniture, electronics, transportation, contemporary culture and lifestyle. KiBiSi is committed to making lasting designs that carry strong ideas. For more information, please visit www.kibisi.com.