Bike Pure Launches Dealer Driven ‘Support A Future Champion’ Anti-Doping Program

Bike Pure are encouraging cycle stores worldwide to embrace the organisations anti-doping principles by supporting their local riders and/or teams through the sale of the Bike Pure headset spacer which is produced by Token Products <> .

Cycle stores can obtain our headset spacers FREE OF CHARGE (all we ask is shipping costs are covered) and sell them in their store. Money raised will be used to support the store’s nominated local rider or team. These riders and teams would also become role models for Bike Pure, committed to our core values of honesty and integrity.

The ‘Support a Future Champion scheme’ builds a relationship between cycle stores and emerging local champions, encouraging the cycling communities to support their local independent cycle stores to build grassroots support for
ethical cycling.

The spacers are a visible ‘currency of support’, helping to nurture local talent through financial support. Participating cyclist(s) cannot self nominate and participation should be agreed between the cycle store and a local cycling club/coach. The individual will be deserving and uphold Bike Pure’s philosophy of honor and sportsmanship.

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