Limited Edition Tour Yellow SRAM Red Component Group – Pros First, Then You

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PRESS RELEASE: Every former and current Tour de France champion racing in the 2010 edition will be equipped with SRAM’s new Limited Tour Edition (LTE) groupset. The collective power of the last eleven Tour winners will kick off the launch of the aftermarket only groupset available for a limited time through SRAM dealers.

Inspiration for the black anodized gruppo with yellow graphics was to pay tribute to the color of the Tour as well as reflect on SRAM’s 2009 success. SRAM RED not only won the Tour de France with Alberto Contador (Astana) but swept the podium with Andy Schleck (Saxo Bank) and Lance Armstrong in third (Team RadioShack).

The black polished brake levers will feature the Tour issue oversized SRAM logo in yellow, as seen on Team Saxo Bank and Astana bikes at the 2009 edition. Silver becomes black, carbon remains carbon, and anything red becomes yellow. SRAM’s 1090 R2C and 900 aero shift levers will also get the black-yellow makeover.

Features and benefits stay the same as the SRAM RED, and it remains the world’s lightest gruppo, approaching 1800 grams in the BB30 version. Commercial availability – September 2010. Pricing – TBD

Hit ‘more’ to see all the components close up…

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sram-red-limited-edition-tour-yellow-cassette

sram-red-limited-edition-tour-yellow-shifter

sram-red-limited-edition-tour-yellow-rear-der

sram-red-limited-edition-tour-yellow-front-der

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Comments

Thrillho - 07/02/10 - 12:20pm

This is perfect for anyone who wants a really ugly bike. And I love SRAM.

Tom Boonen - 07/02/10 - 3:43pm

I’m into the black cassette and front DR. Other than that It’s not that impressive, I’d like them to come out with a bunch of colors like they have with the X-9 mountain components.

CliveDS - 07/29/10 - 9:55pm

Before Red and White completely took over there was a time that Yellow was cool on a bike. Is this a comeback?

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