June 2010

Always intent on keeping it fresh, Deity’s long anticipated new website is finally up and running. When Eric Davies started the small rider owned component…

The new SRAM Truvativ X0 cranksets utilize new ‘Threshold Technology’ carbon layup to create downhill-strong crankarms that use a highly repeatable manufacturing process. X0 has…

Anytime you get a bunch of industry folk together, some pro athletes and new product introductions, it’s likely you’ll see some things you weren’t expecting.…

By now, you’ve likely ogled the XX’s X-Dome cassette plenty, but there’s a refresher here and here if you need a fix. Above is the…

These late-stage prototype WTB Stryker mountain bike wheels were spotted on several employees and sponsored riders (I think including Mark Weir) at the Ashland Super…

SRAM PRESS CAMP – 2×10 Group Comparisons: After proving the 2×10 concept with XX, SRAM moved quickly to trickle the tech down.  All the way…

Shown today at SRAM’s press camp for the first time is their new Avid XX World Cup disc brake lever. It shares the forged magnesium…

Better and more pics coming, but here’s a few to whet your appetite. This is Scott’s new long travel/adjustable travel Genius LT. It adjusts travel…

Ever since SRAM came out with trigger shifters, it seems they’ve been slowly putting more emphasis on them with OEM placements and now with the…