GU Adds Zest to Summer with New Mandarin Orange Flavor Energy Gel

gu-mandarin-orange-energy-gelPRESS RELEASE: GU Energy Labs today announced the introduction of a new citrus flavor to their range of products.

The summer season will see the addition of a tasty addition to GU’s traditional line-up, Mandarin Orange.  The new flavor will be available late July and will replace the current Orange Burst flavor.   Mandarin Orange will retail for MSRP $1.35 per packet, or $32.40 per 24-pack.

“The flavor profile of the new gel is going to surprise a lot of consumers,” said GU’s Vice President of Sales & Marketing, Christian Johnson, “to play wine snob for a minute, it has a brighter note than what people are used to.  The all-natural Clementine flavoring gives it a delicious bright, citrus flavor.”

Mandarin Orange contains GU’s optimal mix of caffeine (20 mg), complex carbohydrates / simple carbs, branched amino acids and antioxidants that are essential for sustained energy and enhanced recovery.

Comments

Eric Jensen - 06/08/10 - 1:19pm

Maybe it will taste less like chemicals than the “orange” flavor? Some of their others are so good you would want to eat them off the bike: espresso and chocolate for sure. Orange is the other end of that spectrum; must eat it because it comes in the multi-pack.

[...] got our samples of the new GU Clementine Orange flavor in, which we posted the Press Release here, and tried them on a road ride this [...]

Lars Faber - 09/27/10 - 11:35am

Hi GU,

I have written 3 time to you to ask for distribution of GU in Denmark and Sweden. I have 2500 customers in Denmark and sweden bying energy drinks and are looking for gel and bars to sell. I tasted you GU when i was at World championship in Ironman kona last yers.

I hope to hear from you.

Best Regards

Lars Faber
(Editor’s Note, Cell Phone number removed, please contact via email: lf-dot-sport-at-jubii-dot-dk)

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