On Earth Day, April 22, B-Cycle will finally become a reality. Denver, Colorado will be the launch city for the bike-sharing program, developed by Crispin Porter + Bogusky, Trek Bicycles and insurance company Humana. 500 B-Cycles at 50 B-stations will be available throughout the city as an alternative to cards for short trips.
Each bike is outfitted with computers that track mileage, calories burned and amount of carbon offset. Users register at the B-Cycle website in order to check out bikes. There, they can montior their own fitness and see their contributions to the city’s greening efforts. The newly formed nonprofit Denver Bike Sharing will manage the program.
The B-Cycle website also features a Who Wants It More tracking map, showing where the service is most in demand throughout the country. It allows visitors to input their own zip codes and rally for their own B-Cycle program in their respective communities.
Above via Creativity Online, the following from B-Cycle’s PR:
Why does one of the country’s largest health insurers want to get more people on bikes? Because just three hours of pedaling a week can reduce the risk of heart disease and stroke by 50 percent, says the League of American Bicyclists. Humana hopes that B-cycle can be one part of many solutions to America’s obesity and environmental problems, making it easier for people to lead healthier, greener lives.
