Found this via NYCbikeblog:
Bertelli Bici (bici is the italian slang forÃ‚Â bikes) are unique bicycles that you won’t find in any store in New York City.
EveryÃ‚Â bici is hand mounted, finished and fine-tuned by me, Francesco. I combine brand new parts, “new old stock” and vintage parts found at flea markets, old bikeshops, collectors and from my trustworthy suppliers. The final result is that you won’t find exactly the same combination in any other bicycle out there. And your bicycle will be unique.