Armstrong’s New Team Radio Shack

livestrong-team-radio-shack

Lance Armstrong announced his new team sponsor for 2010: Radio Shack.  The official blurb reads as:

RadioShack Corporation is proud to announce a partnership with seven-time Tour de France winner Lance Armstrong to form a new American Pro-Tour cycling team. Beginning in 2010, Lance Armstrong will compete for Team RadioShack as a cyclist, runner and triathlete in events around the world, including the 2010 Tour de France.

“This has been a great season so far – the response in the countries we’ve been to has been amazing and it’s clear now that this was the right choice. Utilizing the massive media attention that the sport receives has been the perfect vehicle to help spread the LIVESTRONG message around the world,” said Lance Armstrong. “To be able to compete for an American team comprised of the world’s top cyclists, supported by the best coaches and staff – I couldn’t be happier to partner with RadioShack, a truly iconic American brand,” said Lance Armstrong.

Of course, before they can compete in the 2010 Tour de France, they’ll have to endure some whining from the ASO about how they’ll need to qualify and be invited to compete in Le Tour, but for now we’ll assume it’s a pretty safe bet he’ll be lining up with a plethora of world class riders, likely many of his current teammates…sans Contador.  (So far, no other riders have been confirmed on a roster, and Contador has had ‘no comment’)

Hit ‘more’ to see the video announcement from Armstrong himself…

Being an American team, Armstrong has said he’ll race in the Tour of California next year, foregoing the Giro d’Italia in May.

The team will be managed by Capital Sports & Entertainment (CSE), the same company that manages the Trek/Livestrong U-23 team and the former Discovery Channel Pro Cycling Team.  They’re based in Austin and also managed Austin City Limits and Lollapalooza.

Here’s my own take on why this is an interesting partnership:  Radio Shack needs a serious image improvement.  I’ve only ever been in one Radio Shack where the employees really knew what they were talking about and able to help…too many of the stores simply have hourly workers that couldn’t tell an Ohm from a Watt or even care to learn what either of those are.  The problem is, what’s you’re alternative?  Other than some locally owned single-store business you may have in your town, name another electronics store that carries the random bits and pieces Radio Shack does…  Seriously, I’d love to know.

The partnership could go one of two ways.  A) It’ll force Radio Shack to up their game in anticipation of increased customer traffic, or B) people will visit once and be turned off by the general lack of knowledgeable sales staff.  Let’s hope for the former, and let’s hope they get some cool hands-free walkie-talkie stuff like the Pro Cycling Teams use but at consumer-friendly prices.  Or, better yet, maybe they’ll start carrying the Garmin GPS cycling computers and have a special cycling electronics section that helps introduce cycling to a whole new audience.

Oh, and it’d be cool if they spread the LiveStrong word, too.

Comments

Slonie - 07/23/09 - 2:47pm

I would have never guessed this one… I just wish they would bring it back to the retro logo: http://www.truckhobby.com/trucks/Radio%20Shack-T1956.jpg

steph - 07/25/09 - 12:09am

I’m so proud to work for a company bigger then amazing not only has so many opportunities for its employees , but none like any other company we actually care for are customers
not like a stranger but like are own family member, Sorry for all the readers that have had a bad experience at any radio shack
but not because of that horrible we donexperience does it make it ok for you are anybody else to criticise this company and all the employees that are there to assist you and guide you to accomplish your solutions. Maybe you are use to being ignored when you are shopping around but it is completely rude when some one ask you (how are you doing) and you walk away or dont reply back, then when you need are help you want use to find things we dont even carry in are store!!!
Funny ha but not only do we help you out we give you advise of stores that you may be able to find at
I have no reason to make things up or why to defend radio shack were i have worked for 3 years now . All that I could say from my experience is that i have had the best customers that i would go out of my way for, and the worst of the worst and because that one person made me mad i wont open up a web page and put comments why radio shack customers are rude thats not the way to go hope i made my point .
Having Lance Armstrong partner with Radio Shack is just incredible

Chris - 07/27/09 - 11:18pm

Nice work, Steph! Thank you for demonstrating the depth of the Radio Shack employee’s knowledge to everyone. I’m sure Lance will be proud to partner with you, too. ;)

steph – 07/25/09 – 12:09am

I’m so proud to work for a company bigger then amazing not only has so many opportunities for its employees , but none like any other company we actually care for are customers
not like a stranger but like are own family member, Sorry for all the readers that have had a bad experience at any radio shack
but not because of that horrible we donexperience does it make it ok for you are anybody else to criticise this company and all the employees that are there to assist you and guide you to accomplish your solutions. Maybe you are use to being ignored when you are shopping around but it is completely rude when some one ask you (how are you doing) and you walk away or dont reply back, then when you need are help you want use to find things we dont even carry in are store!!!
Funny ha but not only do we help you out we give you advise of stores that you may be able to find at
I have no reason to make things up or why to defend radio shack were i have worked for 3 years now . All that I could say from my experience is that i have had the best customers that i would go out of my way for, and the worst of the worst and because that one person made me mad i wont open up a web page and put comments why radio shack customers are rude thats not the way to go hope i made my point .
Having Lance Armstrong partner with Radio Shack is just incredible

MarkB - 07/27/09 - 11:44pm

Um…steph…not trying to put you down, but you kinda make the point of the last paragraph of the article. Working for a tech-savvy company like RS does require some intellectual energy, which…sorry again, but…you’re just not showing.

I haven’t been in a Radio Shack for over a decade, simply because I’m not tech-savvy myself. Been in retail for most of 15 years, and I know enough to realize that even applying to RS would be a mistake, it’s not what I know, not where I excel.

Yes, teaming with Lance is incredible; hope it works well for everybody involved.

[...] doesn’t seem to keen on letting the Tour de France winner go since Armstrong already quit to form Team Radio Shack with Johan Bruyneel. Email | 3 Views | Add a [...]

[...] doesn’t seem to keen on letting the Tour de France winner go since Armstrong already quit to form Team Radio Shack with Johan Bruyneel. Email | 2 Views | Add a [...]

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