Lazer Helmets Now Slice and Dice!

lazer helmet ad bicycle slice roadkill rabbit

Me thinks we won’t be seeing this one run in the U.S….

Developed by Belgian ad agency Duval Guillame for Lazer‘s new Tardiz time trial aero bicycle helmet.  PETA will, I’m sure, have a field day with this.  Silly wabbit…

Click the image to see it full size.


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